EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

J.C. Penney Marketing Research Outline

By:   •  Case Study  •  404 Words  •  March 11, 2009  •  1,930 Views

Page 1 of 2

Essay title: J.C. Penney Marketing Research Outline

J.C. PENNEY COMPANY, INC

J. C. Penney Company, Inc. Is one of America's largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet.

Their targeted customers are "Modern Spenders" and "Starting Outs", who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet.

Starting Outs

· Less than 35 years of age

· Singles, young families

· 0-1 children

· Shopping patterns & relationships emerging

· No strong retail loyalties

· 28% of U.S. households.

· Currently 16% of sales

· Potentially 30% of sales

Modern Spenders

· 35-54 years of age

· Dual-earner households

· 0-2 children (often includes teenagers)

· Consumption oriented

· No strong retail loyalties & relationships

· Retail loyalties more likely

· Established shopping patterns

· Time-starved

· 27% of U.S. households

· Currently 43% of sales

· Potentially 50% of sales

Distribution

*Catalogs

J.C. Penney is the nation's largest catalog merchant, with the most modern facilities and the largest privately owned telemarketing network in America. Serving this $4 billion catalog business are nearly 2,000 catalog departments in JCPenney department stores, Eckerd drugstores, freestanding sales centers and independent catalog merchants.

*Internet

J.C. Penney is in only its second year of Internet sales, and its going strong and growing. Sales jumped from $15 million to $102 million since the

Continue for 1 more page »  •  Join now to read essay J.C. Penney Marketing Research Outline and other term papers or research documents
Download as (for upgraded members)
txt
pdf
Citation Generator

(2009, 03). J.C. Penney Marketing Research Outline. EssaysForStudent.com. Retrieved 03, 2009, from https://www.essaysforstudent.com/essays/JC-Penney-Marketing-Research-Outline/1093.html

"J.C. Penney Marketing Research Outline" EssaysForStudent.com. 03 2009. 2009. 03 2009 <https://www.essaysforstudent.com/essays/JC-Penney-Marketing-Research-Outline/1093.html>.

"J.C. Penney Marketing Research Outline." EssaysForStudent.com. EssaysForStudent.com, 03 2009. Web. 03 2009. <https://www.essaysforstudent.com/essays/JC-Penney-Marketing-Research-Outline/1093.html>.

"J.C. Penney Marketing Research Outline." EssaysForStudent.com. 03, 2009. Accessed 03, 2009. https://www.essaysforstudent.com/essays/JC-Penney-Marketing-Research-Outline/1093.html.