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Product Placement Strategy in Pakistan – a Novel Approach

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Product Placement Strategy in Pakistan – A Novel Approach

By

XXXXXXX (123456)

Submitted to:

Zaki Rashidi

Course Instructor

Term Paper

ARMT Course

Fall 2010

Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology (SZABIST)

90 Clifton, Karachi

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Table of Contents

1. Introduction ........................................................................................................................... 3

1.1 Preamble ......................................................................................................................... 3

1.1.1 Historical Development of Product Placement ........................................................ 4

1.1.2 Advantages of Product Placement ........................................................................... 5

1.1.3 Ethical Issues of Product Placement ........................................................................ 5

1.2. Research Problem .......................................................................................................... 6

1.3. Objectives of the Study .................................................................................................. 6

1.4. Justification .................................................................................................................... 7

1.5. Limitations ..................................................................................................................... 7

1.6. Scope .............................................................................................................................. 8

1.7. Assumptions ................................................................................................................... 8

1.8. Definition of Keywords ................................................................................................. 8

1.9 Acronyms ........................................................................................................................ 8

2 Research Methodology .......................................................................................................... 9

2.1. Research Design............................................................................................................. 9

2.2. Procedure ....................................................................................................................... 9

2.3. Population ...................................................................................................................... 9

2.3.1 Frame of reference ................................................................................................... 9

2.4. Sample and Sampling Methods ................................................................................... 10

2.5. Instrument selection ..................................................................................................... 10

2.6. Variables ...................................................................................................................... 10

2.7. Propositions.................................................................................................................. 10

2.8 Plan of Analysis ............................................................................................................ 10

2.9. Research Schedule ....................................................................................................... 11

2.10 Software Employed .....................................................................................................

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