EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Walmart Stores Inc

By:   •  Case Study  •  470 Words  •  December 4, 2009  •  948 Views

Page 1 of 2

Essay title: Walmart Stores Inc

Wal Mart Stores Inc

Abstract

Explores the marketing strategies employed by Wal-Mart Corporation and their efforts to compete in the “new” economy.

Includes an assessment of Wal-Mart’s expressed and apparent positioning and value proposition based upon internal documents, public relations statements, web page and advertising.

Includes an assessment of Wal-Mart’s competitive position and strategy.

Includes an assessment of Wal-Mart’s marketing mix.

Introduction

The new economy, characterized by sophisticated technology, global communication and “knowledge as a commodity” demands a great deal from organizations that intend to remain competitive. Wal-Mart corporation does not just compete in their field, they dominate it.

Wal-Mart is the largest retail operation in the world today. According to the Wal-Mart corporate website at http://www.walmartstores.com, the company’s net sales totaled $191.329 billion for the fiscal year ending January 31, 2001. This makes Wal-Mart the fourth largest company in the United States of America. The size and consistent profit generation of Wal-Mart Corporation make it a logical choice for the study of marketing techniques employed by successful businesses.

Definitions

Marketing mix:

How much is spent and what percentage of marketing dollars go to advertising instead of other types of more highly targeted marketing communications. (Hill and Rifkin, 1999)

New Economy:

The way that business is conducted, characterized by a dozen or so themes: a) knowledge as a commodity b) digitalization c)virtuality d) molecularization e) networking f) disintermediation g)hyper media h) innovation i) customer as product designer j) immediate, k) global and l) discordant. (Tapscott, 1997)

Organizational Culture:

A common perception held by the organization’s members; a system of shared meaning. (Robbins, 2001)

Discussion

Method

To assess an organization’s marketing strategies we look at three separate aspects of its

Continue for 1 more page »  •  Join now to read essay Walmart Stores Inc and other term papers or research documents
Download as (for upgraded members)
txt
pdf
Citation Generator

(2009, 12). Walmart Stores Inc. EssaysForStudent.com. Retrieved 12, 2009, from https://www.essaysforstudent.com/essays/Walmart-Stores-Inc/19302.html

"Walmart Stores Inc" EssaysForStudent.com. 12 2009. 2009. 12 2009 <https://www.essaysforstudent.com/essays/Walmart-Stores-Inc/19302.html>.

"Walmart Stores Inc." EssaysForStudent.com. EssaysForStudent.com, 12 2009. Web. 12 2009. <https://www.essaysforstudent.com/essays/Walmart-Stores-Inc/19302.html>.

"Walmart Stores Inc." EssaysForStudent.com. 12, 2009. Accessed 12, 2009. https://www.essaysforstudent.com/essays/Walmart-Stores-Inc/19302.html.