Eric Schlosser starts chapter with Matthew Kabong who works for the Little Caesars Pizza in Pueblo, Colorado. Eric is one of workers who work for Dave Feamster. Feamster played hockey for Black Hawk before he got an accident during a hockey game. вЂњFeamster was struck from behind by Paul Holmgren,вЂќ (93) so he couldnвЂ™t play hockey anymore because вЂњthe cracked bone didnвЂ™t heal.вЂќ(93) Therefore, he becomes a franchisee for the Little Caesars Pizza. The author, Schlosser, is very successful by leading readers from pizza workersвЂ™ lives to the reason why Dave Feamster opens his pizza restaurants. He uses almost all his money to pay for franchise fee which is $15,000.
In the next section in chapter four, вЂњdeception to a new faith,вЂќ Eric Schlosser takes the readers back to the 19th century when franchising opened a new business major. Mostly, he talks about McDonaldвЂ™s history, and how McDonald became a giant corporation. In 1960s, McDonald вЂњhired Louis CheskinвЂ”a prominent design consultant and psychologist вЂ“ to help ease the transitionвЂќ (97). At that time, McDonald didnвЂ™t only sell hamburgers, but they franchised to earn a lot of money. During this time, Burger King and FKC also became bigger corporation. In this period, franchisee also could earn money, so both sides were happy.
In next section, the readers can see a вЂњreal franchising worldвЂќ in вЂњfree enterprise with federal loans.вЂќ Beginning this section, Schlosser starts with how much people have to pay to become franchisee with fast food restaurants. Then, he shows the readers the fact that is вЂњ38.1 percent of new franchised business had