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Mazapaslauga.Lt

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Business Plan for the website “Mazapaslauga.lt”

Justina Sabonytė, Mykolas Navickas

ISM University of Management and Economics

Bachelor Studies. Economics programme

 ISM University of Management and Economics

Assignment for Entrepreneurship, Business Plan addressed to lecturer

 Thomas Frank

Table of Contents

Executive Summary        5

1.        Description of Business        7

2.        Vision/mission statement        9

3.        Management        10

3.1. Managers        10

3.2. Advisory Board        10

4.        Organizational Structure        11

4.1. Legal Structure        11

4.2. Ownership Structure        11

4.3. Organizational Chart        11

5.        Category/Competitive review        12

5.1. Direct competitors        13

5.2. Indirect competitors        13

6.        Marketing Plan        14

6.1. Marketing Objectives        14

6.2.        Marketing strategies        15

6.2.1.        Target market        15

6.2.2.        Positioning        16

6.2.3. Marketing mix        16

6.2.3.1. Brand name        16

6.2.3.2. Product (in our case service)        17

6.2.3.3. Pricing        19

6.2.3.4. Marketing communication        20

6.3.        Marketing Research Program        22

6.3.1.        Internet Survey        23

6.3.2.        Street Surveys        24

6.4.        Marketing Budget (1st year, 2015)        25

6.4.1.        Promotional Plans and Programs        25

6.4.2. Marketing Research        26

6.5. Marketing Budget (2nd year, 2016)        28

6.6.        Marketing Budget (3rd year, 2017)        29

6.7.        Action plans        30

7.        Operations plan        31

7.1. Location        31

7.2. Daily activities        33

7.3. People        34

7.3.1. Leadership        34

7.3.1.1. The General Manager        34

7.3.1.2. Other key people        35

7.3.2. Employees        36

7.3.2.1. Job descriptions and salary ranges        36

7.3.2.2. Recruitment and training        36

7.3.2.3. Motivational programs        37

7.3.3. External Service Providers        37

7.4.        Facilities        38

7.5.        Major suppliers of key resources        39

7.6.        Quality Control Systems        39

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