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197 Essays on Consumer preference fastfood brands over. Documents 1 - 25

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  • Consumer preference of fastfood brands over local brands

    Research Proposal I. Introduction and Theoretical Framework As globalization is increasing rapidly and new products from the foreign countries are finding their way into the country, the trend of utilization by our inhabitants is gradually changing. They are becoming more disposed to buying. The reason why consumers are more inclined towards global or local brands is associated to their desire for maximum satisfaction. With the passage of time, the international fast food brands are getting

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    Essay Length: 5,397 Words / 22 Pages
    Submitted: April 20, 2011 By: saira_iu
  • B2B Branding - Consumer Models Need Not Apply

    B-to-B Branding: Consumer Models Need Not Apply The term "branding" is often misunderstood and not always warmly embraced in the business- to-business environment. It is difficult to take a process that is typically used to describe the creation of yet another toothpaste in the consumer world and apply it to the marketing of electronic components, high-tech machinery or multi-million-dollar factory automation systems in the B-to-B world. Adding to the confusion, some branding consultants try to

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    Essay Length: 580 Words / 3 Pages
    Submitted: May 18, 2011 By: ali.cheema
  • Brand Equity

    What is Brand Equity? Brand Equity is defined in many ways. Our text book defines brand equity as ********************************************** Even though there may be are many different definitions of brand equity, they all have several factors in common: Monetary Value. The amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. For example, grocery stores frequently sell unbranded versions of name brand products.

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    Essay Length: 2,429 Words / 10 Pages
    Submitted: November 10, 2009 By: Stenly
  • Brand Inventory Of Spike Tv

    BRAND INVENTORY Spike TV is a sub-brand of parent company Viacom Inc. Viacom is a global media company that operates in six categories of businesses: motion pictures, broadcast television, cable television, radio and outdoor, retail and recreation, and publishing, online, and other. Within the cable television division, Viacom owns MTV Networks, BET, and Showtime Networks. Spike TV is a division of MTV Networks which also owns and operates the following television programming services: MTV: Music

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    Essay Length: 2,915 Words / 12 Pages
    Submitted: November 10, 2009 By: Wendy
  • Are the Concepts of ‘consumerism'And ‘consumer Choice'Relevant to the Problem of Improving Public Services.

    In order to determine whether consumerism and consumer choice are relevant to the problem of improving public services, consumerism and consumer choice need to be evaluated individually. Thus both these two concepts will be analysed in greater detail in the following paragraphs, thus allowing for a conclusion to be drawn as to whether they do improve public services or in fact hinder the public service. According to Potter, ‘Consumerism attempts to redress the imbalance

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    Essay Length: 2,196 Words / 9 Pages
    Submitted: November 11, 2009 By: Vika
  • Consumer Behaviour

    1. Introduction With the dynamic environment, undoubtedly, each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnold, Price & Zinkhan, 2002). That means only gaining a comprehensive understanding of consumer behavior can meet the firmЎЇs marketing goals. According to Solomon (1999), most marketers now recognize that consumer behavior is an ongoing process; decision making unit plays an important role in this process. As

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    Essay Length: 2,508 Words / 11 Pages
    Submitted: November 13, 2009 By: Venidikt
  • Individual Brand Development

    Chapter 1: Selection of Product or Service I have been assigned to create a value of a bulb which is unique, a category of its own, a novelty, differentiated enough to compete in a non-competitive environment. Since I’m a brand, I love to take challenges. Since I’m an innovator, as I’m not an ape I would like to engineer enough value to delight my customers again in a non-competitive market space. The uniqueness of the

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    Essay Length: 1,664 Words / 7 Pages
    Submitted: November 13, 2009 By: Top
  • Observation On Consumer Behaviour In Walmart

    Place: Wal-Mart Time: 14:00-15:00 April 3rd Object: A couple around 60 years old The reason why I choose them: I guess that during the shopping time there must be a lot of conversation between them. So it might be much easier for me to catch what they were thinking at that time, and the possibility that I was found to be tracking them is less. Observation record and my conclusions: 1. shopping purpose and personal

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    Essay Length: 993 Words / 4 Pages
    Submitted: November 14, 2009 By: Bred
  • Consumer Response To Utilization Of Comparison Prices In Retail Advertisements

    Consumer response to utilization of comparison prices in retail advertisements ABSTRACT The use of comparative price advertising is widespread. An advertised reference price (e.g., regular price, original price, manufacturer's suggested price) suggests that consumers will save money, that they will "get a deal." Advertisers often appeal to this desire to "get a deal" by comparing the offering price (e.g., sale price) with some higher reference price (e.g., regular price), thereby making the offered price more

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    Essay Length: 1,307 Words / 6 Pages
    Submitted: November 14, 2009 By: Venidikt
  • Brand

    Marks & Spencer Strategy Changes Needed Urgently Marks & Spencer reported a drop in clothing sales of 8.5% and food sales 1.7%. The Positioning Game suggested some months ago that the group needs to make a marketing decision about its food versus clothing businesses. There has been little indication of action in this direction and I predict further declines in trading until it changes. Some corporate brands can hold together a variety of subsidairy products.

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    Essay Length: 408 Words / 2 Pages
    Submitted: November 14, 2009 By: Kevin
  • Consumer Buyer Behaviour

    Introduction Possibly the most challenging concept in the marketing is to deal with understanding the buyer behaviour. Consumer Buying Behaviour refers to the buying behaviour of the final customers, and households who buy goods and services for personal consumption. It is fascinating but different area to research and this is particularly relevant in the tourism field, where the decision to purchase by a consumer is of emotional significance. Consumers vary tremendously in age, income,

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    Essay Length: 682 Words / 3 Pages
    Submitted: November 15, 2009 By: Fatih
  • Mobile Phone Services Advertising And The New Media Consumer/Producer

    Introduction This article is about the new media for advertising in which it describes a literature review of emerging models of advertising. The paper considers ‘conversational’ interaction with consumers as another technique that has been successfully used to market new media usage, most notably to drive consumer adoption of mobile phone data services. It also highlights the international significance of the mobile phone as an immensely popular new media platform. Also Two case studies of

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    Essay Length: 433 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Trust Preferred Securities

    Trust Preferred Securities Trust Preferred Securities are cumulative preferred stock issued by a business trust that is wholly owned by a bank holding company (BHC) to increase the company’s capital. When originally created in 1993, this security could be classified as debt or equity, as needed, by the issuing company. However, in 2003, the Financial Accounting Standards Board issued Statement No. 150 to standardize classification of Trust Preferred Securities (TPS). A Trust Subsidiary would issue

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    Essay Length: 415 Words / 2 Pages
    Submitted: November 18, 2009 By: Tommy
  • Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 18, 2009 By: Yan
  • Cosmetic Brands

    Diverse cultures and backgrounds lead to people having different perceptions and understandings about a product. Advertising is thus an art to communicate, the qualities of a product and its use to the people in their percieved language. And in doing so, advertising definetely will tells us a lot about a country. People tend to place a lot of significance on details like color, packaging style, special symbols, celebrities who model for the product, relgious and

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    Essay Length: 497 Words / 2 Pages
    Submitted: November 21, 2009 By: Max
  • Branded (Christian)

    The book Branded, by Alissa Quart is an amazing book that talks about how much money, time, and energy is spent by our corporate culture to effectively change the lives and habits of teenagers. The book is written by, and she does a marvelous job of documenting the teenage-corporate-media relationship throughout American history. With degrees from Brown University and Columbia, her journalism and research skills are unparalleled. Every statement and point is backed up by

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    Essay Length: 785 Words / 4 Pages
    Submitted: November 21, 2009 By: regina
  • Preferred Habitat Of Alope Spinifrons

    Abstract This investigation examined the preferred habitat of the prawn Alope spinifrons for the purpose of keeping the prawn in optimum conditions in captivity. The survey took place on shoreline between Matapouri Bay and Wooleys' Bay on the Tutukaka Coast. A. spinifrons populations were surveyed, water chemistry, temperature and depth were noted as well as substrate type and flora and fauna sharing the area. A. spinifrons preferred sheltered rocky areas where there was good water

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    Essay Length: 1,512 Words / 7 Pages
    Submitted: November 21, 2009 By: Edward
  • Brand Positioning The Victoria &Amp; Alfred Waterfront Company

    Brand Positioning the Victoria &Alfred Waterfront Company The Victoria & Alfred (V&A) Waterfront has become one of the top tourist destinations in South Africa. Attracting approximately 20 million visitors annually, it is located around Cape Town’s original harbour, the Victoria and Alfred basins. The V&A Waterfront is a working harbour which provides for leisure, residential, commercial and retail purposes. In addition, the V&A Waterfront Company is involved in the development of other local and international

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    Essay Length: 279 Words / 2 Pages
    Submitted: November 22, 2009 By: July
  • Advertising: Convincing The Consumer

    Advertising: Convincing the Consumer When a company wants their product to sell to consumers, they give them a reason why their product is better than others. Advertising sells to consumers wants not just to their needs. People need a car but want a Cadillac. They need clothes, but they want Ralph-Lauren. When most people flip though ads the go fairly fast, therefore it must grab their attention. A good ad allows the reader to instantly

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: November 22, 2009 By: Edward
  • An All Consuming Love

    Romance is an integral component in one's relationship whether in marriage or courtship. At one time during the nineteenth century, courtship followed a well symbolized series of actions correlated to formal rituals but at the turn of the twentieth century, these rituals have changed the symbolic meaning of romance. According to the author, romance is described as a worldly thing that is not regarded as religious. Since romance is considered a form of ritual, it

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    Essay Length: 700 Words / 3 Pages
    Submitted: November 22, 2009 By: Stenly
  • Consumer Behavior - Goal-Oriented And Experiential Online Buyer

    1.0 Introduction 1.1 Authorization and purpose I Alester Leong, as a representative of the marketing department of Google Face Book have been assigned a task by Mr. M.S.N. Yahoo, CEO of Google Face Book to compile a report investigating the consumer decision making process of both the goal-oriented and the experiential online shopper aged 18-45 years. The main purpose of this report is to better understand and identify the different needs of both the goal-oriented

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    Essay Length: 3,370 Words / 14 Pages
    Submitted: November 23, 2009 By: Steve
  • Soft Drinks And The Ill Effects Of Consuming Them

    Soda. It’s an enjoyed beverage all across the globe. With a huge variety of different flavors, colors, and tastes. However, it is often known to have a bad reputation health wise. Soda has been blamed for a number of health problems. Including; tooth decay, obesity, and diabetes. So why is it that soda is so bad? Well first off, the main ingredients in soda consist of carbonated water, caramel color, natural flavors, caffeine, phosphoric acid

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    Essay Length: 457 Words / 2 Pages
    Submitted: November 23, 2009 By: David
  • Consuming Interest Of America

    This is regarding Ms. Jane Smith's article "People Under the age of Twenty-One should not be allowed to get credit cards" (September 1, 2005). I agree that people under the age of twenty-one should not be allowed to get credit cards. Ms. Kulman who is a senior writer, for the U.S News & World Report uncovers that [American consumption has reached such a high level of consumption to the point that we obtain more garbage

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    Essay Length: 890 Words / 4 Pages
    Submitted: November 25, 2009 By: Jack
  • Brief On Measuring Preferences For Really New Markets

    ARTICLE: Measuring Preference for Really New Products RE: MARK: 4100 SYNOPSIS: The article is about the problems faced when trying to evaluate consumer preferences for really new products. These products differ in that there are no products similar in the market. Consumers need some knowledge in order to evaluate the benefits of these RNPs. There is much uncertainty about the benefits of these products, thus it is difficult to obtain credible responses to methods use

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    Essay Length: 569 Words / 3 Pages
    Submitted: November 25, 2009 By: Vika
  • Dynamics Of International Brand Architecture

    DYNAMICS OF INTERNATIONAL BRAND ARCHITECTURE: OVERVIEW AND DIRECTIONS FOR FUTURE RESEARCH Abstract Brands play a critical role in a firm's international marketing strategy. A coherent international brand architecture is a key component of the firm's overall international marketing strategy as it provides a framework to leverage strong brands into other markets, assimilate acquired brands, and rationalize the firm's international branding strategy. This paper looks at the various components of international brand architecture and the different

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    Essay Length: 6,712 Words / 27 Pages
    Submitted: November 26, 2009 By: Max

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