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Last update: December 31, 1969
  • Ikea

    IKEA is one of the world's top furniture retailers, selling Scandinavian-style home furnishings and accessories. Ingvar Kamprad, the founder of IKEA believes that home furnishings should be good design, good function and good quality, coupled with low prices. This philosophy is maintain and clearly communicated to all customers and their staff, reflected and achieved in their operations management strategies, which play a major role in contributing to IKEA’s success. IKEA sources products globally. Suppliers are

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    Essay Length: 342 Words / 2 Pages
    Submitted: November 8, 2009 By: Max
  • Ikea

    • Focus on profit rather than volumes or margins. In his sales negotiations with the IKEA purchasers he will be dealing with people who understand his business, particularly the cost drivers. Whilst this could be viewed as a disadvantage when it comes to price negotiations, it means that the IKEA traders will work with him to lower his costs so that they can buy at an acceptable price and he can sell at an acceptable

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    Essay Length: 260 Words / 2 Pages
    Submitted: November 11, 2009 By: Mike
  • Ikea

    IKEA, the famous Sweden furniture retailer, opened its first store in United States in 1985. After ten years diligent practice on advertising and adjusting its products to fit the U.S. furniture market, IKEA were admitted by the U.S. customers and its sales began to increase. It ranked fourteen in 2002. America furniture market was highly fragmented. It consisted of many low-end and high-end retailers. Low-end retailers, e.g. Walmart, offer low price but poor designs and

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    Essay Length: 663 Words / 3 Pages
    Submitted: November 17, 2009 By: Victor
  • Ikea

    1. What needs considering when you transfer local to global strategy? In retailing, the strategy of the product, the price, the location, and the promotion is relatives with the culture of the country. IKEA have to think about tastes and preferences for each country. Having presented the factors that make the growth in retailing abroad difficult, there are specific cultural reasons, which make IKEA’s expansion abroad not easy: -Cultural specific strategy: • The use of

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    Essay Length: 1,366 Words / 6 Pages
    Submitted: November 30, 2009 By: Jon
  • Ikea

    Executive summary IKEA group is undoubtedly one of the top furniture retailers in the world. With its unique combination of form, function and affordability, IKEA distinguished itself from other furniture retailers. With its overwhelming success in Europe, IKEA entered the American market with the hope of continuing its success. Though not very successful initially, through its market research and impulsive advertisements, IKEA captured major market share in the US market and also the reputation of

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    Essay Length: 340 Words / 2 Pages
    Submitted: December 4, 2009 By: Bred
  • Ikea In Indonesia

    IKEA in Indonesia Background IKEA Company was founded in 1943 by Ingvar Kamprad. The name of IKEA is originally formed from the first letter of the founder’s name and the names of the property and the village where he grew up. At the beginning, IKEA produced and sold simple things (such as pens, wallets, table, pictures frame, watches and jewellery) in the base of low price. The production of furniture in IKEA began during 1947

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    Essay Length: 1,539 Words / 7 Pages
    Submitted: December 4, 2009 By: Tommy
  • Ikea

    We all know the trouble of moving into a new house/apartment -- packing up all the things, furniture, kitchen machines and fish bowls and storing them in a big truck which then takes us to the new home where we set them all up, most of them broken, the rest of them in a different color than the new home's curtains. But there's a solution for that, two even, if you decide to buy new

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    Essay Length: 853 Words / 4 Pages
    Submitted: December 13, 2009 By: Mike
  • Ikea’s Global Sourcing Challenge: Indian Rugs

    The case “IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A)” is about IKEA’s development from a backyard company to one of the world’s largest furniture retailers, which has to deal with the issues of child labor and how they should behave considering economical issues and the company’s policy! Conclusions made in this study are only based on the facts given in the case, considering pros and cons of an action. How should Marianne

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    Essay Length: 1,218 Words / 5 Pages
    Submitted: December 18, 2009 By: Victor
  • Ikea

    IKEA - case study Word length : 1250 Introduction IKEA is one of the fastest growing furniture manufacturing regions in the world. It has operated 154 stores in 22 countries and services 286 million customers a year. As one of the most important reasons, IKEA has many capabilities in order to maximize customer value. Therefore, it is an indispensable part of IKEA's business to ensure that value is all delivered to each customer by changing

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    Essay Length: 1,287 Words / 6 Pages
    Submitted: December 19, 2009 By: Kevin
  • Ikea Current Event

    Background Ikea was founded in 1943 when Ingvar Kamprad was given the Ikea name by his father. Ikea stands for; Ingvar Kamprad elmtaryd Agunnaryd, the son’s first and last name and the farm and village where he grew up. The first Ikea sold small items such as pencils, table runners and nylon stockings, all for exceptionally affordable prices. Ingvar knew he had found a system that worked, by 1945 he had expanded. Ingvar started advertising

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    Essay Length: 2,401 Words / 10 Pages
    Submitted: January 1, 2010 By: Mike
  • Ikea’s Swedish Ways

    The case learning objective which relates to Chapter 8 and the case of IKEA’s Swedish Ways is pressures for cost reductions and local responsiveness. The main strategic issue at IKEA was the fact that they largely ignored the rule that they needed to tailor the product line. They did this to stick to their founder’s vision of “typically Swedish” products wherever in the world they were going to sell. This strategy proved to work in

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    Essay Length: 364 Words / 2 Pages
    Submitted: January 24, 2010 By: Edward
  • Ikea

    Alisia Valdez Cultural Analysis: Brazil Brief History The Portuguese colonized Brazil in the 1500. The Native tribes originally occupied the land, became slaves along with the Africans after the colonization. In 1822 Brazil became independent and slavery was abolished. An end came to the royal family in 1889 and a dictator ruled throughout the 1950's. After a great deal of turnover civilian rule was created in 1985. Geography Location. Brazil is located in South America

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: February 19, 2010 By: Anna
  • Ikea

    In order to attract customers and investors, many multinational corporations with Chinese supply chains have begun to require certification to global standards associated with quality and environmental management, such as ISO 9000 or ISO 14000. Others impose their own more demanding ‘codes of conduct’ upon those who supply them with finished products or components for assembly. IKEA and the shower curtain manufacturer discussed previously are one example. After a manufacturer of some of their

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    Essay Length: 1,437 Words / 6 Pages
    Submitted: March 2, 2010 By: Monika
  • Ikea

    Submitted by petter78 on November 3, 2005 Category: Business Words: 2617 | Pages: 11 Views: 838 Popularity Rank: 4,8 Average Member Grade: N/A (Add a Comment / Grade this Paper) Introduction IKEA states in their business idea: "We shall offer a wide range of home furnishing items of good design and function, at prices so low, that the majority of people can afford to buy them"(IKEA 2005). IKEA manage to keep costs low by their

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    Essay Length: 281 Words / 2 Pages
    Submitted: March 5, 2010 By: Yan
  • Marketing Audit Approach - Ikea

    Marketing Audit Approach - IKEA Marketing Audit Overview “What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change” ( John, Alexander, & Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only

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    Essay Length: 1,475 Words / 6 Pages
    Submitted: March 6, 2010 By: Andrew
  • Ikea

    Brief Overview: IKEA is a privately-held, international home products retailer that sells furniture, accessories, bathrooms and kitchens at retail stores around the world. IKEA has a total of 118,000 employees working full time as of 2007. IKEA was first incorporated in 1943 in Sweden, and was called as Ikea Svenska AB. The present name of IKEA was adopted on Sept. 1, 1990. Ingvar Feodor Kamprad is a Swedish entrepreneur who is the founder of IKEA.

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    Essay Length: 297 Words / 2 Pages
    Submitted: March 7, 2010 By: David
  • Strategy: Ikea

    LEVIN MANAGEMENT SELECTED BY IKEA TO MANAGE 1,180,000 SQUARE FEET AT TWO NEW JER By Mel Fabrikant Wednesday, November 28 2007, 12:24 PM EST Views: 14 Levin Management of North Plainfield, New Jersey's largest third party retail property operator, has been chosen to provide its full range of management services at two major properties for IKEA, the worldwide Swedish home furnishings retailer. The properties are the 630,000-square-foot Elizabeth Center in Elizabeth, N.J., at exit 13A

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    Essay Length: 514 Words / 3 Pages
    Submitted: March 13, 2010 By: Tommy
  • Ikea

    Ikea When Ikea opens a new store people come from hundreds of miles away to be one of the first in the door, people make tents and camp in the parking lot for days. Why does Ikea have the loyal customer base that no other retailer can achieve? People decorate their entire houses, or furnish their businesses in Ikea furnishings. Is it that Ikea offers good quality furnishings at a fair price? Is it that

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    Essay Length: 507 Words / 3 Pages
    Submitted: March 19, 2010 By: Janna
  • Ikea Case

    1. What were the sources of IKEA’s successful entry into the furniture retailing business in Sweden? Between 1935 and 1946 furniture prices rose 41% faster than household goods. Kamprad was intuitive enough to see this as a great business opportunity. IKEA took a new approach to selling furniture in Sweden. Instead of an expensive product that would take weeks for delivery, IKEA offered a product with a good design and functionality at a price that

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    Essay Length: 607 Words / 3 Pages
    Submitted: March 25, 2010 By: regina
  • Ikea Invades America Questions

    1. What factors account for the success of IKEA? 2. What do you think of the companys product strategy and product range? Do you agree with the matrix approach described in Figure B of the case? 3. Despite its success, there are many downsides to shopping at IKEA. What are some of these downsides? IKEAs Vision Statement (in Figure C of the case) describes how the company seeks to build a partnership with its customers.

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    Essay Length: 341 Words / 2 Pages
    Submitted: March 26, 2010 By: Anna
  • Ikea

    Keeping prices low takes a concentrated effort at every stage of production and sales. We are persistent in finding ways to use the economies of scale, better production methods and smart design to keep costs low without affecting the quality of IKEA products. This way of working applies to: • IKEA stores • Distribution • Purchasing • Industry group • Developing the product range • Expert and supporting functions, including IKEA IT, IKEA Communications,

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    Essay Length: 342 Words / 2 Pages
    Submitted: March 26, 2010 By: Janna
  • Ikea

    Executive Summary A business model of the Aravind Eye Hospital was innovative and obviously different from others that was strategically created based upon noble ambitious of Dr. V being full of goodwill. This means that it was not just a hospital operated for profit. All of people working there were proud of the fact they were a part of the Arvaind and it was remarkable strength someone else could not duplicate. The strength eventually brought

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    Essay Length: 935 Words / 4 Pages
    Submitted: April 18, 2010 By: Monika
  • IKEA

    IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a privately held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world's largest furniture retailer.[3] IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden. Currently, the company is owned by a Dutch-registered foundation controlled by the Kamprad family. IKEA is

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    Essay Length: 274 Words / 2 Pages
    Submitted: May 10, 2010 By: Chuddy
  • Ikea

    A. What are the cultural factors which make expansion abroad in retailing difficult? What has made it possible in IKEA's case? Retailing expansions can be difficult, because of differences in culture in the global market. When entering a new market, corporations tend to do considerable studies catered towards local tastes. There are many factors to consider when expanding into a new area or culture, because culture can have a great impact on merchandising, and promotion

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    Essay Length: 1,191 Words / 5 Pages
    Submitted: June 1, 2010 By: Jessica