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Last update: September 2, 2014
  • Jollibee Food Corporation

    Jollibee Corporation Foods Jollibee Food Corporation, headquartered in the Philippines, was started in 19 as a family owned and operated ice cream parlor. In 1977 the company expanded its operations to include hot sandwiches and other meals in an effort to stem the economic impact related to events that surrounded a global fuel crisis. By the late 1990’s, Jollibee had grown into the largest fast food store in the country and was planning growth in

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    Essay Length: 1,231 Words / 5 Pages
    Submitted: November 10, 2009 By: Mike
  • Jollibee Global Expansion

    EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald’s by doing two things: (1) Retaining tight control over operations management, which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad, his international strategy of “planting the flag” and “targeting expats” was executed haphazardly and resulted in losses for the

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    Essay Length: 885 Words / 4 Pages
    Submitted: November 20, 2009 By: Yan
  • Jollibee

    The company did not seem to be content with ruling the fast-food market in the Philippines (Refer Exhibit II); it was aggressively expanding on a global scale as well. By 2002, Jollibee had over 31 outlets abroad. Some of the countries it had expanded into were the US, Hong Kong, Vietnam, Indonesia and Brunei. The story of the evolution of a small ice cream parlor into a fast-food giant with a net income of P

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    Essay Length: 347 Words / 2 Pages
    Submitted: November 26, 2009 By: Mike
  • Jollibee

    Jollibee was able to build its dominant position in the fast food industry in the Philippines in several ways. The Company, in which the Tan family owned a majority ownership, operated on the vision of employees working happily and efficiently. This vision later became part of Jollibee’s “Five Fs” operating philosophy. The “Five Fs” included friendliness, flavorful food, a fun atmosphere, flexibility in catering to customer needs, and a focus on families. Throughout the Philippines,

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    Essay Length: 309 Words / 2 Pages
    Submitted: December 20, 2009 By: Mike
  • Jollibee

    Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald's in its home market? Firstly, Jollibee was the first mover in the sector of burgers in Philippines, shaping customer preferences and expectations, instead of McDonald's or KFC. Secondly, Jollibee was young, and very small in comparison of McDonald's whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich each year in dozen of

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    Essay Length: 430 Words / 2 Pages
    Submitted: December 21, 2009 By: Tasha
  • International Expansion:Jollibee

    EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald’s by doing two things: (1) Retaining tight control over operations management, which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad, his international strategy of “planting the flag” and “targeting expats” was executed haphazardly and resulted in losses for the

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    Essay Length: 885 Words / 4 Pages
    Submitted: January 26, 2010 By: Stenly
  • Jollibee

    1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald's? Jollibee initially built up its dominant position on a platform of Five F's: flavor, fun, flexibility, family atmosphere, and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm's success and expansion in Manila. Flavor was an essential element of this, since Filipino

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 26, 2010 By: Andrew
  • Jollibee Burgers

    BURGERS Gold Standard: most desirable or best attributes of a product that is highly acceptable to the customer. TEMP: served hot 130 °¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬ F TEXTURE: Bun soft and spongy not dry and soggy, Patty tender and juicy not dry, Cheese moist not hard and crumbly, Tomato firm and juicy DONENESS/TASTE: Patty fully cooked, no burnt taste, bun without distinct fermented flavor, no off taste on any ingredients. APPEARANCE: Ingredients are complete and properly portioned, packaging

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    Essay Length: 292 Words / 2 Pages
    Submitted: May 24, 2010 By: Jessica