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Last update: August 14, 2014
  • How Does a Company Strategically Change from a Traditional Marketing Approach to Customer Targeted Marketing?

    How Does a Company Strategically Change from a Traditional Marketing Approach to Customer Targeted Marketing?

    Area of Knowledge: Marketing How does a company strategically change from a traditional marketing approach to customer targeted marketing? As Vice President of Marketing, please explain to your sales team why it is necessary that your company change from a traditional marketing approach to customer targeted marketing. Also, explain how you will change your company from a traditional marketing approach to customer targeted marketing. Since organizational change is always difficult, provide a rationale to your

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    Essay Length: 2,506 Words / 11 Pages
    Submitted: August 7, 2017 By: elliyenos
  • The Procter and Gamble Company: Investment in Crest Whitestrips Advance Seal

    The Procter and Gamble Company: Investment in Crest Whitestrips Advance Seal

    Case 23: The Procter and Gamble Company: Investment in Crest Whitestrips Advance Seal Question: To calculate the NPV of the new product. A. Establishing a Base Case Price (per unit) = $22 Cost (per unit) = $12 Gross profit (per unit)= $10 Annual forecast units sold= 2,000,000 Net working capital (incremental average at 9%) = $601,740 Incremental advertising expense (for new product) =$2,000,000 Incremental selling, general & administrative expense = $1,000,000 Capital expenditures (R&D) =

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    Essay Length: 3,109 Words / 13 Pages
    Submitted: August 17, 2017 By: Levince Choong
  • Supply Chain Management - the Coco Cola Company

    Supply Chain Management - the Coco Cola Company

    Module Code: BST561 Student number: C1664007 Word Count:2162 Supply Chain Management: The Coco Cola company Introduction With the expansion of international markets across the geographical boundaries, the management of demand and supply of goods and services gets re-defined in some manner. The organisations are required to set up production and distribution centres to keep the cost of procurement and storage of material at minimum. The procurement of raw material and the supply of finished product

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    Essay Length: 2,690 Words / 11 Pages
    Submitted: August 31, 2017 By: Ayush Jain
  • Analysis of Hospitality Industry (indian Hotels Company Limited)

    Analysis of Hospitality Industry (indian Hotels Company Limited)

    STM Assignment Workbook Faculty: Prof. Anshuman Tripathy ________________ Contents 1 Executive Summary 5 2 Industry Overview 6 2.1 Nature and Size of the Industry 6 2.2 Key Growth drivers for the Industry 8 2.3 Identification of Critical Success Factors (CSF) 9 2.4 Industry Benchmarks 10 2.5 PESTEL Analysis 15 2.6 Porter’s Five Forces Analysis 18 2.7 Strategic Group Mapping 20 2.8 Competitive Landscape 21 2.9 Market Segmentation 22 2.10 Buying Criteria Analysis of the Industry

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    Essay Length: 7,210 Words / 29 Pages
    Submitted: September 18, 2017 By: soumya1207
  • Tone Evaluation of Two Romeo and Juliet Films

    Tone Evaluation of Two Romeo and Juliet Films

    Tone Evaluation of Two Romeo and Juliet Films With the use of costuming, lighting, and music, the romantic tone of Shakespeare’s Romeo and Juliet is less effectively portrayed in Franco Zeffirelli’s film but is portrayed more effectively in Baz Luhrmann’s film. Although Zeffirelli’s use of costuming conveys a somewhat romantic tone, Luhrmann’s use of costuming better conveys the romantic tone. In Zeffirelli’s film, Romeo is costumed in dark party clothes in the style of

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    Essay Length: 727 Words / 3 Pages
    Submitted: September 20, 2017 By: JDinkel
  • Evaluate the Philosophical Problems Raised by the Belief That God Is Eternal

    Evaluate the Philosophical Problems Raised by the Belief That God Is Eternal

    Many people of religion believe that God is eternal; these views can be put into two different perspectives- timelessness and and being everlasting. Both of these ideas have their own weaknesses. The first belief is atemporality. This is the idea that God exists outside the realm of time and therefore remains unchanged and unaffected by it. Overall, it means that he is not limited by a time frame and therefore has access to the past,

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    Essay Length: 392 Words / 2 Pages
    Submitted: October 4, 2017 By: Becky O'Connor
  • Discuss and Evaluate the Main Features of Parson’s Concept of Society as a Social System

    Discuss and Evaluate the Main Features of Parson’s Concept of Society as a Social System

    Identify, discuss and evaluate the main features of Parson’s concept of society as a social system Talcott Parsons who is a very well known American sociologist represented The School of Structural Functionalism. In this paper I am going to identify the different features of Parsons ‘Grand Theory’ and his concept of society as a social system. I am going to discuss and evaluate these features in detail. Parsons considers society to be a social system,

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    Essay Length: 1,449 Words / 6 Pages
    Submitted: October 5, 2017 By: Sally Crowe
  • Psychological Evaluation of John

    Psychological Evaluation of John

    Psychological Evaluation of John Name: Institutional Affiliation: Psychological Evaluation of John Introduction The papers aim is to discuss the case of John, a young boy who is facing various childhood problems and aid in reaching a solution by setting different methods and solution to his problem. Most children are confronted by various problems during various stages of their growth. Among these problems include low self-esteem and development of questionable behaviors that could lead to

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    Essay Length: 1,160 Words / 5 Pages
    Submitted: October 9, 2017 By: patrick michael
  • Evaluation of Ford’s Supply Chain in the Light of Dell's Virtual Integration

    Evaluation of Ford’s Supply Chain in the Light of Dell's Virtual Integration

    Virtual Integration of the Supply Chain Examination & Evaluation of Ford’s Supply Chain in the light of Dell’s business model 1. Executive summary Dell Computer Corporation was the first company in its field to adopt a revolutionary formula known as the “Direct Business model”. Its founder, Michael Dell, succeeded in creating a perfect system of so called “virtual integration” between both his suppliers and his customers using the newest technologies available, optimizing the company’s supply

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    Essay Length: 3,385 Words / 14 Pages
    Submitted: October 11, 2017 By: jguirs
  • Vodafone Company Analysis

    Vodafone Company Analysis

    VODAFONE COMPANY ANALYSIS Vodafone company analysis Written work for International Business class Assignment #2 Mykolas Navickas, Tomas Daukša, Andrius Leonovas, Evelina Lyvaitė. Ernestas Švoba, Arnas Žukas, Linas Baltrūnas ISM University of Management and Economics Bachelor studies. Program of economics Written work for International Business class. Lecturer – Vladimir Kolchanov Kaunas, 2014 Contents 1. Opportunities in the market 2 2. Generic strategy 2 3. Ownership arrangement 3 4. Organizational architecture 6 4.1. Organizational Structure 6 4.2.

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    Essay Length: 2,681 Words / 11 Pages
    Submitted: October 14, 2017 By: Mykolas Navickas
  • Exporting Dried Fruits and Nuts from Afghanistan to Finland Business Plan for a New Company

    Exporting Dried Fruits and Nuts from Afghanistan to Finland Business Plan for a New Company

    Exporting dried fruits and nuts from Afghanistan to Finland Business plan for a new Company Zarmal, Ajmal 2009 Leppävaara ________________ Laurea University of Applied Sciences Laurea Leppävaara Exporting dried fruits and nuts from Afghanistan to Finland Business plan for a new Company Ajmal Zarmal Degree Programme in Business Management Thesis May 2009 ________________ Laurea University of Applied Sciences Abstract Laurea Leppävaara Degree Programme in Business Management International Business-to-Business Marketing Ajmal Zarmal Exporting Dried Fruits and

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    Essay Length: 16,947 Words / 68 Pages
    Submitted: October 23, 2017 By: Amir
  • Tata Communications Company Analysis

    Tata Communications Company Analysis

    COMPANY ANALYSIS TATA COMMUNICATIONS * INDUSTRY ANALYSIS * TRENDS: Indian communication industry is one of the fastest growing industries in the world. It is estimated that it will achieve second position in the international telecom market. As per the statistical report published by Telecom Regulatory Authority of India (TRAI), in January 2010 the total no. of telephone users in India were 787.28 million and this figure crossed 806.13 million in January 2011. Thus Indian Communication

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    Essay Length: 4,196 Words / 17 Pages
    Submitted: November 8, 2017 By: Stefan Friend
  • What Should Foreign Companies Do in Order to Adopt Better to Indian Conditions, and Have Successful Operations

    What Should Foreign Companies Do in Order to Adopt Better to Indian Conditions, and Have Successful Operations

    Abstract This document will help understand ways to reach next level of learning to do business the Indian way, rather than simply imposing global business models and practices on the local market. This document is prepared on the premise of Make in India Program launched by Government of India. In the background of Make in India (MII) Program effort was made to study different industries, their current state and what they can leverage from MII

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    Essay Length: 4,860 Words / 20 Pages
    Submitted: November 14, 2017 By: Lalitha Challa
  • Kirkpatrick’s Evaluation Framework

    Kirkpatrick’s Evaluation Framework

    According to Kirkpatrick’s evaluation framework, evaluation can be conducted in four different levels: reaction, learning, behavior and results. We can use different methods for evaluation, and the methods should be Reliable, Valid and Practical. Reliability: whether the evaluation is consistent and free from errors Validity: whether the method is evaluating what is supposed to evaluate Practicality: whether there are enough resources to support And Ernst and Young, one of the “Big Four” Accounting firms also

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    Essay Length: 368 Words / 2 Pages
    Submitted: January 17, 2018 By: REMMUS603
  • Lessons About Entrepreneurship and Starting a Company

    Lessons About Entrepreneurship and Starting a Company

    SUMMARY OF JOBS 2013 MOVIE – LESSONS ABOUT ENTREPRENEURSHIP AND STARTING A COMPANY WRITTEN BY DUROTOYE, TAIWO WITH APPLICATION NUMBER: 170000440 EDS 911 ASSIGNMENT COURSE LECTURER: DR.OLUWATOBI STEPHEN. SUBMITTED IN PARTIAL FULFILMENT FOR THE AWARD OF PHD IN CIVIL ENGINEERING. NOVEMBER, 2017. The following lessons were learnt about Steve Jobs entrepreneurial skills and the Apple Company: 1. HAVE SINGLEMINDED DETERMINATION AND BE FOCUSED. From the very beginning of the movie, you can tell that Steve

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    Essay Length: 1,655 Words / 7 Pages
    Submitted: February 11, 2018 By: durotoye
  • Experience, Interpretation and Evaluation of Poetry

    Experience, Interpretation and Evaluation of Poetry

    The Experience of Poetry Experiencing a poetry concerned primarily with subjective responses, which to say a personal reaction of the reader. This reaction is reflected on how the poem may be related to reader’s life. Each reader reaction to the same poem are probably vary based on the standpoint of their experiences. By reading a poem, reader will call upon a memory much like the one that was written in the poem. But even if

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    Essay Length: 621 Words / 3 Pages
    Submitted: February 13, 2018 By: Bo'im Tri Ardika
  • Diagnostic Psychiatric Evaluation

    Diagnostic Psychiatric Evaluation

    Initial Evaluation of: Howard Smith Date of Evaluation: September 24th, 2015 Evaluated by: Zoe Blacksin, M.D. DIAGNOSTIC PSYCHIATRIC EVALUATION PATIENT NAME: Howard Smith DATE OF BIRTH: August 1st, 2003 DATE OF EVALUATION: September 24th, 2015. EVALUATED BY: Zoe Blacksin, M.D. (Evaluation Report written by Miriam Vela Garcia) AGE: 12 years INFORMANTS: Elias and Roberta Smith, biological parents, and patient. REFERRED BY: N/A PRESENTING PROBLEMS: Chief Complaint: Howard’s mother expressed her concern by stating, “sometimes he

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    Essay Length: 2,757 Words / 12 Pages
    Submitted: February 15, 2018 By: Miri Vela
  • Role of Information Technology in Supply Chain Management: A Case on Lpg Company

    Role of Information Technology in Supply Chain Management: A Case on Lpg Company

    A Term Paper On Role of Information Technology in Supply Chain Management: A Case on LPG Company Name of the Subject: Supply Chain Management Subject Code: EMIS-537 Submitted By: MD. ARIF AKRAM RIYADH ID No: 6173629045 Department of MIS, MBA(Evening) University of Dhaka Submitted To: DR. MD. AKRAM HOSSAIN Director Department of MIS University of Dhaka Date of Submission: 7th January 2018 Table of Contents INTRODUCTION3 LPG BUSINESS PROCESS AND ITS SUPPLY CHAIN 5 ANALYSIS

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    Essay Length: 2,483 Words / 10 Pages
    Submitted: February 26, 2018 By: Arif Akram Riyadh
  • Raventós I Blanc at a Crossroads - Wine Company

    Raventós I Blanc at a Crossroads - Wine Company

    International Marketing Strategies Raventós i Blanc at a Crossroads Group A1 30.11.2017 Claire Beaudron, Ziqi Liu, Sindri Hannesson, Patrick Muturi, Dino Slijpen ________________ 1. Situation of Cava Sector and Market Cava refers to the type of “sparkling wine produced using the Champagne Method or the traditional method in specific winemaking regions of Spain” (Cano, Franch, Gimbert, 2009, p.4). Its primary market rests in Europe and is predominantly centered in Spain. In 2008, 220 million-plus bottles

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    Essay Length: 2,251 Words / 10 Pages
    Submitted: April 13, 2018 By: cbeaudron
  • Evaluating Resources and Sustainable Competitive Advantage at Amazon.Com, Inc.

    Evaluating Resources and Sustainable Competitive Advantage at Amazon.Com, Inc.

    Evaluating Resources and Sustainable Competitive Advantage at Amazon.com, Inc. Miranda Stascak, Keith Hughes University of Wisconsin - Platteville ________________ Part I: Company Background Amazon.com “is one of the largest global online retailers1”. They have created and/or purchased several well-known business such as “Zappos (shoes and clothing), Whole Foods Market (America’s healthiest grocery store), and Amazon Web Services (scalable cloud computing services)2”. Additionally, they have launched several well-known products such as ‘Alexa, Kindle and their very

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    Essay Length: 2,034 Words / 9 Pages
    Submitted: April 18, 2018 By: Miranda Lynn
  • Palmolive Naturals Company: Connecting with the Consumer

    Palmolive Naturals Company: Connecting with the Consumer

    MGT 151 Palmolive Naturals Company: Connecting with the consumer Adag, Debbie Jane Bautista, Ronna Diego, Deune Jun Diaz, Gilyn Evangelista, Juan Raphael Lopez, Miguel Gabriel Othmar November 14, 2017 Point of View This case will be from the point of Gigi Alvarez and will be set in 1996, this is to be in line with the set backstory of the case. As the senior product manager of Palmolive shampoo, she is able to apply any

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    Essay Length: 3,489 Words / 14 Pages
    Submitted: April 24, 2018 By: Deune Jun Diego
  • Carlton Polish Company

    Carlton Polish Company

    Overview Our aim is to deliver an analysis regarding to the leveraged buyout in Carlton Polish Company (“the Company”) from Charlie Carlton’s Perspective. The deal is either a partner accepts $250M cash and leaves the management by giving up all his 50% shares of The Company. The repurchased shares will be cancelled, and the remaining partner will own 100% of The Company. Based on our valuation, we suggest that Carlton should conduct this leveraged buyout

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    Essay Length: 1,354 Words / 6 Pages
    Submitted: May 16, 2018 By: Alan Sou
  • Samsung Electronics Company

    Samsung Electronics Company

    I. Company introduction: 1. Background information (SAMSUNG) Samsung Electronics Company limited is a multinational electronic firm located in Suwon, South Korea, it was founded by Lee Byung- Chull in 1938 as a trading company, the company operates in more than 61 countries and has assembly plants and sales networks in its home country, South Korea and other nations. Currently, Samsung is the world's largest manufacturer of mobile phones, smartphones and memory chips. Besides, it also

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    Essay Length: 654 Words / 3 Pages
    Submitted: May 16, 2018 By: Trân Trân
  • Abc Company Extreme Lawn Mower

    Abc Company Extreme Lawn Mower

    ABC Company Extreme Lawn Mower Project Management Final Project Prepared for: Professor Georgina Gill MGMT 6084 Prepared by: Bhavya Arora Nicole Chanthiam Bellur Shruthi PROJECT CHARTER Background A niche market segment of 10% has been identified for a high-performance riding style lawn mower. The launch of this lawn mower will contribute to the company’s long-term strategies. Goals * High efficiency lawn mower with 35 HP engine * To be designed in riding style with luxurious

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    Essay Length: 2,259 Words / 10 Pages
    Submitted: May 23, 2018 By: Dhairya Patel
  • Critical Evaluation of Marketing Strategy’ of Bellissimo

    Critical Evaluation of Marketing Strategy’ of Bellissimo

    Term Paper On G:\logo.png Organized By * MD. MuktadirHossain–12104182 * MD. Arafat Hossain-12104014 * HiroqDev Roy – 07304077 Section: 001 Course: Marketing Management (MKT 301) BRAC Business School Course Instructor: Mr. Tamzidul Islam BRAC BUSINESS SCHOOL, BRAC University December 3rd, 2013 December 3rd, 2013 To, Md. Tamzidul Islam Senior Lecturer BRAC Business School BRAC University Sub: Submission of term paper on ‘Critical Evaluation of Marketing Strategy’ of ‘Bellissimo’ Dear Sir, With great honor, we would

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    Essay Length: 3,309 Words / 14 Pages
    Submitted: July 23, 2018 By: Syed Nibrash Zaman Naafi

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