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2,245 Essays on Introduction Industrial Marketing Organisational Procurement. Documents 101 - 125 (showing first 1,000 results)

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Last update: September 11, 2014
  • The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context - A Snapshot By Srikant Kapoor PGDM(Mktg.), HDSM(NIS), DHMCT Faculty-Management BCIHMCT, New Delhi E-mail: srikapoor_0111@yahoo.co.in Prof. R.K. Bhandari PGDM(HR), BSc, CHE(USA) Asst.Professor BCIHMCT, New Delhi Genesis India today is uniquely poised to take a quantum leap globally thanks to the recent awakening in the services sector. India which has been an agrarian economy did well in the manufacturing sector after independence, but its emergence as

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    Essay Length: 1,000 Words / 4 Pages
    Submitted: November 10, 2009 By: Vika
  • Vodka Industry

    Vodka Industry

    Introduction As the #1 domestically made US vodka, Skyy Vodka’s mission is to provide a premium vodka with the purest, smoothest taste with less impurities than any other vodka. Skyy Vodka is the number one choice of bartenders for the ultimate mix of style and taste. While Smirnoff and Absolut continue to lead in market share, we want to differentiate Skyy among these competitors by emphasizing both of these attributes. We plan to reposition the

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    Essay Length: 2,410 Words / 10 Pages
    Submitted: November 10, 2009 By: Edward
  • Accounting and the Stock Market Crash of 1929

    Accounting and the Stock Market Crash of 1929

    Accounting and the Stock Market Crash of 1929 Susan Hart Introduction The 1929 stock market crash is one of the most significant financial crises in the history of the United States. The years following the crash would prove to be ground-breaking for the accounting profession. These years consisted of an increased awareness of the accounting profession and the most extensive changes in financial reporting requirements experienced in the United States. Financial reporting transformed from

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    Essay Length: 2,137 Words / 9 Pages
    Submitted: November 10, 2009 By: Mike
  • Vodafone Marketing Strategy

    Vodafone Marketing Strategy

    Marketing strategy is a key part of overall corporate strategy, which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Vodafone’s marketing first aim in Romania is to retain market leadership on revenue per customer, network quality and customer satisfaction. Also one of their key goals is to recover the first place in terms of number of users and revenue. Vodafone’s strategy is customer focused and product

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    Essay Length: 419 Words / 2 Pages
    Submitted: November 11, 2009 By: Jessica
  • What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for survival, growth, and profits”. The main purpose of this paper is to inform the reader about some issues and trends that are affecting marketing management and how they have influence organizational planning. The main issues and trends that affect marketing management are environmental problems, income gap, customer dissatisfaction, global competition, environmental deterioration, infrastructure neglect, economic

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Changing Role of Marketing

    Changing Role of Marketing

    The Changing Role of Marketing in the Corporation The Changing Role of Marketing in the Corporation Summarised by ONI AKINOLA STREAM 1 MBA 802 ASSIGNMENT INTRODUCTION Over the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated by industry in the form of new organisation types without explicit concern for their underlying theoretical explanation or justification. The purpose of this

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    Essay Length: 394 Words / 2 Pages
    Submitted: November 11, 2009 By: Jessica
  • Acheiving Successful Results in the Publishing Industry

    Acheiving Successful Results in the Publishing Industry

    Acheiving Successful Results in the Publishing Industry Ace Publishing, which is based out of New York, recently purchased the publisher of six trade magazines, King Communications. Ace Publishing is well established in the United States and also has established an international presence in several other countries. Ace would like to begin an exchange program that allows U.S. employees to travel aboard, as well as offer individuals from various other countries the opportunity to work in

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    Essay Length: 555 Words / 3 Pages
    Submitted: November 11, 2009 By: David
  • E-Marketing

    E-Marketing

    Fundamental Analysis Fundamental Analysis probes the Balance Sheet, the Income Statement, and the Statement of Sources and Uses of Working Capital. The Balance Sheet is a point in time view of Assets and Liabilities and Shareholder's Equity (derived by subtracting liabilities from assets). The Income Statement shows the results of operations including revenues, less the cost of goods sold, operating expenses, non cash charges, interest expenses, and taxes. The Statement of Sources and Uses of

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    Essay Length: 1,782 Words / 8 Pages
    Submitted: November 11, 2009 By: Artur
  • Bmw Position in Uk Market

    Bmw Position in Uk Market

    The most competitive consumer arena in the business world entails convincing the public to purchase a particular brand of vehicle. The decisions as to which model are a function of income, affordability and personal preferences, wants, needs or desires, however this portion of the equation is rendered moot unless the brand has been sold. More than in any other consumer area, the 'image' of a brand is a selling point that is generally accomplished years,

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    Essay Length: 595 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Indian Banking Industry

    Indian Banking Industry

    T he banking industry in any economy provides its financial backbone. This places it on a completely different platform from any other industry, including regulated utilities. While its criticality for the economy is undisputed, it is this criticality that also makes it vulnerable to failure. This is the reason the banking industry is regulated, albeit in different degrees, in every economy. A fair amount of research, both international and Indian, has gone into determining the

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    Essay Length: 319 Words / 2 Pages
    Submitted: November 11, 2009 By: Steve
  • Reliance Marketing Plan for Australia Part-1

    Reliance Marketing Plan for Australia Part-1

    Executive Summary This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in

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    Essay Length: 2,242 Words / 9 Pages
    Submitted: November 11, 2009 By: David
  • Where Will the Grocery Industry Be in the Near Future?

    Where Will the Grocery Industry Be in the Near Future?

    Where will the grocery industry be in the near future? Chester Sideman and his wife Carmen married 25 years ago. After they married they decided that they did not want to be typical working Americans who worked from 9-5 and retired at age 55. They had always envisioned running their own company and running it in the form that they saw fit. After thinking long and hard they decided to build a company from the

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    Essay Length: 2,139 Words / 9 Pages
    Submitted: November 11, 2009 By: Victor
  • Music Industry Struggles to Get Cell Phone's Numbers

    Music Industry Struggles to Get Cell Phone's Numbers

    September 14, 2004 WSJ #1 “Music Industry Struggles to Get Cell phone’s Numbers” There is a new trend bringing together cell phones and digital music called ringtones. These ringtones are customized ringers that a customer can download directly to their cell phone. This business has seen quick and expansive growth in the past 2 years and is expected to grow for at least a couple more years. Initially cell phones came with just a

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    Essay Length: 486 Words / 2 Pages
    Submitted: November 11, 2009 By: Tommy
  • Marketing Spotlight: Nike

    Marketing Spotlight: Nike

    Marketing Spotlight: Nike The key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is “To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nike’s strategy has always been to serve the athletes. Nike satisfied its goals by listening to athletes by finding out what they wanted and then providing products that would enhance their performance. Nike established a strong brand

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    Essay Length: 646 Words / 3 Pages
    Submitted: November 11, 2009 By: Andrew
  • Imc and Marketing Comparison

    Imc and Marketing Comparison

    IMC and Marketing Comparison In today’s competitive, fast paced world businesses agree that Integrated Marketing Communications (IMC) is vital to success. But what is IMC? This is a question with several answers. It can be defined as: “The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow, 2004). Medill Integrated Marketing

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    Essay Length: 404 Words / 2 Pages
    Submitted: November 11, 2009 By: Edward
  • Marketing Warfare

    Marketing Warfare

    Introduction “…Marketing warfare will provide a strategic model for company survival in the 21st century…” The authors’ main aim in publishing this text was to bring to the forefront the aggressive behaviours displayed in the marketing process of a firm in order to keep their brand and company number one in a competitive industry. In addition, they wanted to show how the principles used in warfare are the same as that used in marketing. As

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    Essay Length: 3,979 Words / 16 Pages
    Submitted: November 12, 2009 By: Mikki
  • Marketing Plan for Business Healthcare Club

    Marketing Plan for Business Healthcare Club

    MARKETING PLAN FOR BUSINESS HEALTHCARE CLUB Table of Contents Page No. Executive Summary 4 „« Marketing Objective 4 „« Mission 5 „« Keys to Success 5 Company Summary 6 „« Services 6 „« Service Description 6 „« Competitive Comparison 6 Situation Analysis 8 „« Market Summary 8 „« Market Demographics 8 „« Market Needs 9 „« Market Trends 9 SWOT Analysis 11 Marketing Strategy 12 „« Mission 12 „« Marketing Objectives 12 „« Financial

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    Essay Length: 2,685 Words / 11 Pages
    Submitted: November 12, 2009 By: Mike
  • Technological Developments: Movie Industry

    Technological Developments: Movie Industry

    Introduction Advances in technology are changing the way the movie industry is doing business. Today’s movie consumers are looking for more convenient ways of viewing films without seating in a movie theatre. They are also seeking better quality and sharper images. To stay competitive and reduce the challenges associated with technological developments the industry must identify best practices and apply those practices to problems the organizations might face. Best Practices in the Movie Industry to

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    Essay Length: 2,205 Words / 9 Pages
    Submitted: November 12, 2009 By: Mikki
  • Automobile Industry

    Automobile Industry

    Automobile Industry, industry that produces automobiles and other gasoline-powered vehicles, such as buses, trucks, and motorcycles. The automobile industry is one of the most important industries in the world, affecting not only the economy but also the cultures of the world. It provides jobs for millions of people, generates billions of dollars in worldwide revenues, and provides the basis for a multitude of related service and support industries. Automobiles revolutionized transportation in the 20th century,

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    Essay Length: 296 Words / 2 Pages
    Submitted: November 12, 2009 By: Stenly
  • Internet Marketing

    Internet Marketing

    Internet Marketing The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given

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    Essay Length: 2,188 Words / 9 Pages
    Submitted: November 12, 2009 By: Edward
  • Beat the Market

    Beat the Market

    http://vwww.investopedia.com/ask/answers/03/100903.asp What does it mean when people say they "beat the market"? How do they know they have done so? -------------------------------------------------------------------------------- "Beating the market" is a difficult phrase to analyze. It can be used to refer to two different situations: 1. An investor, portfolio manager, fund, or other investment specialist produces a better return than the market average. The market average can be calculated in many ways (some of which are shady and used to

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    Essay Length: 5,255 Words / 22 Pages
    Submitted: November 12, 2009 By: Wendy
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals

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    Essay Length: 7,388 Words / 30 Pages
    Submitted: November 12, 2009 By: Vika
  • Market Research Project - Caddyhome

    Market Research Project - Caddyhome

    1. Executive summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this, the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally, the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics, a

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 12, 2009 By: Stenly
  • Contrast the Role of Labour as a Major Factor Influencing the Nature and Location of Industrial Activities in the Core and Peripheral Eu Regions Within a Fordist and Neo-Fordist Regime of Capital Accumulation.

    Contrast the Role of Labour as a Major Factor Influencing the Nature and Location of Industrial Activities in the Core and Peripheral Eu Regions Within a Fordist and Neo-Fordist Regime of Capital Accumulation.

    Contrast the role of labour as a major factor influencing the nature and location of industrial activities in the core and peripheral EU regions within a Fordist and Neo-Fordist regime of capital accumulation. Labour has been a critical, defining influence on the development and spatial geography of Europe in the modern age. I will demonstrate this by defining and giving a brief history of Fordism and exploring the impact of labour on its nature, paying

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    Essay Length: 2,623 Words / 11 Pages
    Submitted: November 12, 2009 By: July
  • The Walls Fall Down - an Industry Headed Towards the Way of the Romans

    The Walls Fall Down - an Industry Headed Towards the Way of the Romans

    The Walls Fall Down: An Industry Headed Towards the way of the Romans The Music industry’s current approach to business is misled and does not follow the basic fundamentals of sales and customer satisfaction. The customer’s always right. Seems simple enough, doesn’t it? I’ve held positions in customer service for the past three years or so, and from what I’ve observed, this is most likely considered the most important rule of business. So when you

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    Essay Length: 904 Words / 4 Pages
    Submitted: November 12, 2009 By: Venidikt

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