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Last update: September 18, 2014
  • Marketing Plan for Internet Cafes in India

    Marketing Plan for Internet Cafes in India

    Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives

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    Essay Length: 6,022 Words / 25 Pages
    Submitted: November 17, 2009 By: Vika
  • Global Marketing

    Global Marketing

    New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and

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    Essay Length: 399 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Free Speech in the Workplace - the First Amendment Revisited

    Free Speech in the Workplace - the First Amendment Revisited

    1 FREE SPEECH IN THE WORKPLACE: THE FIRST AMENDMENT REVISITED By: Karen Sutherland A. Background I spend a substantial amount of my practice on employment law issues, including workplace training on sexual harassment, discrimination and workplace violence. One question that frequently comes up during the training sessions sounds something like this: "What about my right of free speech? The short answer to this question is "Yes, you can be disciplined or even fired for saying

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    Essay Length: 810 Words / 4 Pages
    Submitted: November 18, 2009 By: Kevin
  • Air Cargo Portal Services Brings

    Air Cargo Portal Services Brings

    Question 1 Information systems have become a major part of the almost all industries including the air cargo industry. Information systems have helped the air cargo industry remain competitive, provide customers and other with an efficient and easy to use service, and has kept the industry up to date. In 2003, Cargo Patrol Services (CPS) opened for business as the air cargo industry’s first full-service Internet portal that provided the industry with an electronic booking

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: November 18, 2009 By: Mike
  • Management and Management Systems at an Ameriprise Financial Services??™ Branch

    Management and Management Systems at an Ameriprise Financial Services??™ Branch

    Management and Management Systems at an Ameriprise Financial Services’ Branch My father taught me about the stock market when I was very young and growing up I always had had an interest in investing and the markets in general. After high school, developing a career as a financial consultant seemed very appealing. I found a company, which I will refer to as “XYZ Financial Advisors,” that would sponsor me so that I could get the

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    Essay Length: 1,811 Words / 8 Pages
    Submitted: November 18, 2009 By: regina
  • Marketing Assignment's Kudler Fine Foods

    Marketing Assignment's Kudler Fine Foods

    Running head: Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods It is every business’ dream to increase their profitability through the expansion of their products or services. The growth of a business is a sure sign of a business’ success. Kudler Fine Foods, a specialty food store, is interested in expanding the services available at its stores. It currently offers in-store parties and cooking classes.

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    Essay Length: 915 Words / 4 Pages
    Submitted: November 18, 2009 By: Mike
  • Cause and Effect of Price Wars

    Cause and Effect of Price Wars

    Cause and Effect of Price Wars When large sums of money are at stake, many companies bend and flex to their limits to guarantee defeat over the competition. Sometimes they take a loss in one area for a gain in another area. There is a cause for every action the company makes, and in return for their action there is an effect. Although the effect can sometimes be pre-determined, no one is really sure

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    Essay Length: 990 Words / 4 Pages
    Submitted: November 18, 2009 By: Andrew
  • Customer Service Strategies

    Customer Service Strategies

    TAFE Liverpool College Institute Faculty of Business Assignment Cover sheet Course name: Business Diploma Module Name: Develop Teams and Individual Assignment Tittle: Kendall’s Case Study Student’s Name: Farhana Abdullah Teacher’s Name: Mr Munari Case Study 1) What method of analysing supervisors training needs and what methods of training would you suggest for Kendalls’ supervisory training program? Kendall Department store was established in 1903. It is a very successful business now currently having 22 stores, with

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    Essay Length: 4,607 Words / 19 Pages
    Submitted: November 18, 2009 By: Mikki
  • Problem Solution: Intersect Investment Services

    Problem Solution: Intersect Investment Services

    Problem Solution: Intersect Investment Services. Intersect Investment Services is a financial firm that has found itself struggling to survive in a financial services industry that has been in a “state of flux” ever since the terrorist attacks on September 11, 2001. Customers have become very weary about placing their trust and their money in the hands of the financial services industry. As a result, Intersect Investment Services’ CEO, Frank Jeffers, has developed a “customer intimacy”

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    Essay Length: 851 Words / 4 Pages
    Submitted: November 18, 2009 By: Mike
  • Padgett Paper Products Company

    Padgett Paper Products Company

    Carlson Trust Company of Richmond, Virginia has a long-term banking relationship with Padgett Paper Product’s Inc. Historically Padgett has performed more or less seasonal transactions with Carlson Trust, smaller short-term loans and tax payments. But, as a result of inflation and a recent acquisition of a competitor (Tri-State Tablet Company), Padgett Paper Products, Inc’s financial needs have risen to a permanent level rather than being merely seasonal in nature. Management (Libris) at the company's bank

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    Essay Length: 625 Words / 3 Pages
    Submitted: November 18, 2009 By: Vika
  • Nokia Brand Marketing

    Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 18, 2009 By: Yan
  • Marketing Mix the 4 P’s

    Marketing Mix the 4 P’s

    Understanding how to position your market offering What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time.? It’s simple! You just need to create a product that a particularly group of people want, put it on sale some place that those same people visit regularly, and price it at a level which

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    Essay Length: 1,205 Words / 5 Pages
    Submitted: November 18, 2009 By: Bred
  • Derivative Markets

    Derivative Markets

    Plekhanov Russian Academy of Economics International Economics DERIVATIVE MARKETS FUTURES, FORWARDS, OPTIONS, SWAPS, CAPS AND FLOOR MARKETS Prepared by: Zagorskaya Ksenia 1. OVERVIEW OF DERIVATIVE MARKET Derivatives are financial instruments whose value is derived from the value of something else. They generally take the form of contracts under which the parties agree to payments between them based upon the value of an underlying asset or other data at a particular point in time. The main

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    Essay Length: 3,760 Words / 16 Pages
    Submitted: November 18, 2009 By: July
  • Government Intervention in National Markets

    Government Intervention in National Markets

    Government intervention in national markets. Angola is one of those countries that is full of such examples. It is also full of contradictions and inefficiencies that dictate that more than often these interventions are only temporary on not fully abided by. Angola’s socialist turned capitalist market is full of such regulated areas where government intervened directly much to the disarray of the market. I can remember a time when you couldn’t import tires into the

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    Essay Length: 318 Words / 2 Pages
    Submitted: November 18, 2009 By: Andrew
  • Product Safety and Liability

    Product Safety and Liability

    Product Safety and Litigation In a world that is full of eager consumers ready and willing to find some new way to make the easy buck, litigations involving product safety issues are no stranger to this model. Although it may seem in some instances that consumers are merely ‘playing a dramatic role’ in order to bring in some extra money, some cases can be clearly traced to management and the poor decisions made in the

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    Essay Length: 990 Words / 4 Pages
    Submitted: November 18, 2009 By: Vika
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. Executive Summary 1. The data I plan to use and review for the executive summary is 10K report, fiscal 2004 annual report and articles retrieved from

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    Essay Length: 431 Words / 2 Pages
    Submitted: November 18, 2009 By: regina
  • Marketing

    Marketing

    PERSONAL INFORMATION (*REQUIRED) *FIRST NAME: DO NOT SHOW MY NAME IN MY PROFILE: *LOCATION: *ZIP/POSTAL CODE: *COUNTRY: Select One... USA Afganistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Azores Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia & Herzegovina Botswana Brazil British Indian Ocean Ter Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Canary Islands Cape Verde Cayman Islands Central African

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    Essay Length: 489 Words / 2 Pages
    Submitted: November 18, 2009 By: Jack
  • Examples of Price Inelastic

    Examples of Price Inelastic

    Factors that determine the value of price elasticity of demand 1. Number of close substitutes within the market - The more (and closer) substitutes available in the market the more elastic demand will be in response to a change in price. In this case, the substitution effect will be quite strong. 2. Luxuries and necessities - Necessities tend to have a more inelastic demand curve, whereas luxury goods and services tend to be more elastic.

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    Essay Length: 266 Words / 2 Pages
    Submitted: November 18, 2009 By: Tasha
  • Market Structure Cartel

    Market Structure Cartel

    A Cartel is a company with a very unique position with the opportunity to use a simple model to optimize price. It is an organization with a very desirable position in the world; very few companies can experience the opportunity to determine their own prices without loosing significantly market share. OPEC is considered a Monopolistic-Cartel type of organization. Firm’s demand curve This type of structure has the advantage that while increasing oil prices may

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    Essay Length: 803 Words / 4 Pages
    Submitted: November 19, 2009 By: Mike
  • Service Learning

    Service Learning

    Service Learning Essay ******* ******* Year Twelve The first service learning project I completed was in 2006 which was a participation in tutoring a year six student in the Aquinas College junior school. This tutoring was during winter. After the first week I found it difficult to complete three sport trainings a week (1 in Melville), an after school guitar lesson, a hockey game on Friday nights plus the tutoring program, I thought I was

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    Essay Length: 283 Words / 2 Pages
    Submitted: November 19, 2009 By: Janna
  • Challeges Facing International Marketers in This Millennium

    Challeges Facing International Marketers in This Millennium

    "CHALLENGES FACING INTERNATIONAL MARKETERS" IN THIS MILLENIUM 1.0 Introduction The prevailing arena in business this millennium has powerful forces which are transforming markets and spectacularly changing ways of doing business. There has been increased movement of people, goods and organizations across borders which have resulted in the emergence of global market segments and the growth of globally integrated markets. Advances in communications and information systems technology have shrivel distances, linking markets through flows of information,

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    Essay Length: 3,379 Words / 14 Pages
    Submitted: November 19, 2009 By: Mike
  • Problem Solution: Intersect Investment Services Corporation

    Problem Solution: Intersect Investment Services Corporation

    Problem Solution: Intersect Investment Services Corporation Change is necessary for survival. Only those species able to adapt and evolve will avoid perishing in an environment constant change. Competition, globalization, regulations, and increased demands from employees and customers require businesses to change to keep pace or risk stagnation. The ability to direct a change effort requires leaders with the ability to recognize when change is necessary and identification of the factors that necessitate change. Factors that

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    Essay Length: 2,273 Words / 10 Pages
    Submitted: November 19, 2009 By: Mike
  • Integrated Marketing Communicationi M3

    Integrated Marketing Communicationi M3

    Company Profile PT INDOSAT PT Indonesian Satellite Corporation Tbk. adalah sebuah perusahaan telekomunikasi di Indonesia. Indosat merupakan perusahaan telekomunikasi dan multimedia terbesar kedua di Indonesia untuk jasa seluler (Satelindo, IM3, StarOne). Saat ini, komposisi kepemilikan saham Indosat adalah: Publik (45,19%), ST Telemedia melalui Indonesia Communications Limited (40,37%), serta Pemerintah Republik Indonesia (14,44%), termasuk saham Seri A. Indosat juga mencatatkan sahamnya di Bursa Efek Jakarta, Bursa Saham Singapura, serta Bursa Saham New York. Indosat didirikan

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    Essay Length: 3,369 Words / 14 Pages
    Submitted: November 19, 2009 By: Kevin
  • Marketing Plan - Crushendo Juices at Winemakers West

    Marketing Plan - Crushendo Juices at Winemakers West

    Marketing Plan: Crushendo Juices at WineMakers West Table of Contents The New Paradigm 4 New Product 5 Market Evaluation 6 SWOTT ANALYSIS 8 Target Market 9 Factors of Influence 11 Product Attributes 13 Product Positioning and Differentiation 15 Strategy 16 Tactics & Tools 18 Product Life Cycle 20 Marketing Mix Summary 21 Budget 22 Monitoring and Control 23 Conclusion 24 References 26 Marketing Plan: Crushendo Juices at WineMakers West Fermentation is a basic process that

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    Essay Length: 7,562 Words / 31 Pages
    Submitted: November 19, 2009 By: Edward
  • Marketing Plan

    Marketing Plan

    There are a variety of styles and formats used for marketing plans. The following section headings will help you organize your plan. The content of the plan is much more important than rigid adherence to a specific format. I. Executive Summary The Executive Summary highlights the main goals and recommendations of the marketing plan. It should also briefly address budget requirements and how success will be measured. II. Business Overview This section is sometime referred

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    Essay Length: 981 Words / 4 Pages
    Submitted: November 19, 2009 By: Mike

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