Strategic Marketing Essays and Term Papers
1,705 Essays on Strategic Marketing. Documents 851 - 875 (showing first 1,000 results)
-
Product and Market Overview
Product and Market Overview The U.S. market for natural/organic foods and beverages totaled roughly $28.3 billion in 2005. Since 2003, the organic segment of the market has been growing at more than four times the rate of the natural foods segment, which in turn has been outperforming the 2%-4% annual growth rate of the food and beverage market overall. Since 2002, natural and organic foods and beverages sales increased 39.4%, with the organic segment alone
Rating:Essay Length: 719 Words / 3 PagesSubmitted: February 22, 2010 -
Strategic Benefit of Adidas-Reebok Acquisition
--Extended geographic reach and more balanced sales profile. Reebok complements adidas's international profile and enhances adidas's strong position in North America. North America represents approximately 50% of the global sporting goods market, and with Reebok, the adidas Group's North American sales will more than double to EUR 3.1 billion (U.S. $3.9 billion). In Europe and Asia, adidas enjoys stronger brand recognition, and has significant marketing expertise and insights. adidas expects to use this expertise to
Rating:Essay Length: 474 Words / 2 PagesSubmitted: February 22, 2010 -
Marketing Plan for Nissan Motor Company Ltd.
Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation's automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver's buying habits like never before. The future generation of drivers will evaluate a car's performance and price just as much as its impact on global climate conditions and Nissan is responding to the challenge. By 2011, we're releasing a new line of clean diesel-powered vehicles,
Rating:Essay Length: 1,104 Words / 5 PagesSubmitted: February 22, 2010 -
Keys to Marketing in the Fitness Industry
Running Head: KEYS TO MARKETING IN THE FITNESS INDUSTRY Keys to Marketing in the Fitness Industry Melanie M. Smith University of Phoenix Marketing 421 Pattye Brown October 26, 2005 Keys to Marketing in the Fitness Industry What is it that makes a health club successful? Though out this highly competitive industry health clubs have a variety of choices for their membership. Finding out what the member wants and uses is the key. Talking to the
Rating:Essay Length: 1,426 Words / 6 PagesSubmitted: February 22, 2010 -
Services Marketing
Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafй one day and have excellent service, and then
Rating:Essay Length: 357 Words / 2 PagesSubmitted: February 22, 2010 -
Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand
Domino’s Pizza, Inc In 1960 Tom Monaghan and his brother James bought DomiNicks, a pizza store in Ypsilanti, Michigan. In 1965 the company name was changed to Domino’s Pizza. Domino’s Pizza is one of the leading companies in the pizza delivery industry in the United States and around the world. The company headquarters is located in Ann Arbor, Michigan and they employ approximately 13,500 people. Total revenue was registered at $1,511.6 million during the fourth
Rating:Essay Length: 922 Words / 4 PagesSubmitted: February 22, 2010 -
Bond Markets
Bond Markets A bond is a debt security, or basically a loan, that an investor makes to a corporation, a government, an agency, or municipalities. In return for up-front cash, a corporation or government promises to make specific payments to a bondholder on specific dates. The bondholder can not only expect fixed payments but also the principle repayment when the bond reaches its maturity date (The Bond Market, 2002). A bond is considered a fixed-income
Rating:Essay Length: 710 Words / 3 PagesSubmitted: February 23, 2010 -
Virgin Atlantic - Strategic Memo
1998 was a rather trying year for Virgin group of companies. With the hopes for an economic upturn still remaining, it is recommended that the Virgin group approach and review, with great urgency, the matters outlined in this memo. Questions have been raised by many noted publications including the Economist and Marketing News regarding the current financial state, brand strength and future of the Virgin group. Many has quipped Mr. Branson and the Virgin group
Rating:Essay Length: 2,385 Words / 10 PagesSubmitted: February 23, 2010 -
Marketing Mix
Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). “The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place,
Rating:Essay Length: 1,481 Words / 6 PagesSubmitted: February 23, 2010 -
Strategic Management and Business Policy
There is nothing wrong with gathering information. Information is an important part of improving anything either internally or externally. Most of the things on the list I thought were definitely not appropriate. Unethical things such as: 1) having employees date people who work for competitors 2) hiring key people away from competitors 3) releasing false information about the company in order to confuse competitors 4) advertising and interviewing for nonexistent jobs 5) buying and analyzing
Rating:Essay Length: 396 Words / 2 PagesSubmitted: February 24, 2010 -
Strategic Management: Planning
Strategic Management: Planning Strategic management can be used to determine an organization’s mission, vision, values, goals, objectives, roles and responsibilities, etc. Strategic planning is a management tool. As with any management tool, it is used to help an organization do a better job. It is used to focus its energy, to ensure that members of the organization are working toward common goals, to assess and fine-tune the organization's direction in response to change. Essentially, strategic
Rating:Essay Length: 698 Words / 3 PagesSubmitted: February 24, 2010 -
Marketing in Asia
Methodology The method that has been used in this project is called documentary analysis it has developed a comprehensive research of extant literature: newspaper articles, official reports and statistical surveys to understand both how in general the devolution evolves and local Stirling situation. In order to perform this task it has (outlined) the following relevant topics: • Situation in other counties where the devolution have already happened • Opinions about devolution in Scottish institutions •
Rating:Essay Length: 286 Words / 2 PagesSubmitted: February 25, 2010 -
Evaluate Marketing Opportunities for New Zealand Tourism
Introduction Analysing marketing opportunities is importance in the marketing planning process. It is to analyse the long-run opportunities in the market so as to improve the business unit’s performance. This assignment is to evaluate marketing opportunities of Abel Tasman National Park Experiences (ATE) that has a very interesting in marketing strategy to develop its credibility in tourism. Many changing of marketing system have been used in ATE and it is need to be analysed
Rating:Essay Length: 722 Words / 3 PagesSubmitted: February 26, 2010 -
The 1929 Stock Market Crash
The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market’s favorite stocks. (1929…) Observers believed
Rating:Essay Length: 1,375 Words / 6 PagesSubmitted: February 26, 2010 -
Smith, Inc. Market Research
Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have found that there is overwhelming demand for a local football team and even more demand from Arizona State University students to adopt a Division One, NCAA football team. As a result, we have researched the possibilities of investing in a sports stadium to support the team and have determined whether
Rating:Essay Length: 2,333 Words / 10 PagesSubmitted: February 26, 2010 -
Proton International Market
1.0 INTRODUCTION Proton was established on May 7, 1983 as a private limited company under the name Perusahaan Otomobil Nasional Sdn.Bhd 1983 to manufacture, assemble and sell motor vehicles and related products including accessories, spare parts and other components. Currently, Proton has almost 11,000 employees who are involved in a spectrum of business ranging from research, design, development, testing, stamping, casting, machining and assembly to marketing, distribution and after sales activities. Strong customer-orientation and competitively-priced
Rating:Essay Length: 1,351 Words / 6 PagesSubmitted: February 26, 2010 -
Strategic Planning and Management Development
Strategic Planning and Management Development Throughout the business industry the people who are most associated with the business process has found strategic planning and management development “requires constant shifting back and forth between long-run and short-run thinking” (Dess and Miller, 5). Planning is a business process that involves one or more people (depending on the type business) whom decide where the business’s objectives lie and how to initially accomplish them over a period of time.
Rating:Essay Length: 3,214 Words / 13 PagesSubmitted: February 26, 2010 -
Marketing Mix Paper
Marketing Mix Paper 1 RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Tony Jones Hayward State University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four
Rating:Essay Length: 2,435 Words / 10 PagesSubmitted: February 26, 2010 -
China Risk & Strategic Planning
China and other emerging markets in Indo-China are very different in terms of economics. They were once communist, centrally-run or in the case of India highly protected. Thus the classical tools, techniques, methods, frameworks, strategies, ideologies or even the repertoire of skills effective in non-communist and thus freer economies may be less than relevant, (Foo). Besides transitional changes in economics, there is a host of very different institutional, political and regulatory norms that have to
Rating:Essay Length: 593 Words / 3 PagesSubmitted: February 26, 2010 -
Five Challenges Facing Entry into the Asian Markets
Five challenges facing entry into the Asian markets PART ONE: RELATIONSHIPS The following part relates to relationships between people. It focuses on the differences in how Western and Asian business people approach relationships, how these relationships are developed and how various cultures have an effect on such relationships. The issues discussed are mainly threefold and are divided into: (1) Guanxi relationships; (2) Individualism, Collectivism and Confucianism; and (3) Westerners in China. 1: Guanxi Relationships Having
Rating:Essay Length: 554 Words / 3 PagesSubmitted: February 27, 2010 -
Market Structures
Introduction Economists group industries into four distinct market structures: pure competition, pure monopoly, monopolistic competition, and oligopoly (McConnell & Brue 2004). Understanding the different market structures will help to understand how price and output are determined and will also help to evaluate the efficiency or inefficiency of those markets (McConnell & Brue 2004). This paper will briefly explain each market structure and will also explain how Quasar Computers evolved through each structure. Monopolistic Competition Monopolistic
Rating:Essay Length: 575 Words / 3 PagesSubmitted: February 27, 2010 -
Operation Market Garden
Operation Market-Garden was an attempt by combined Allied airborne and ground assault troops to capture bridges over Dutch waterways in order to open a rapid northern route for the Allied advance into Germany. It was the largest Allied airborne operation of the war and the most costly. The third of the airborne landings, at Arnhem, proved to be a complete failure as British troops landed too far from the Arnhem bridges and the Germans quickly
Rating:Essay Length: 1,258 Words / 6 PagesSubmitted: February 27, 2010 -
Swot and Market
Introduction Take a few moments, close your eyes, relax and picture yourself sitting by beautiful Olympic sized pool overlooking the rugged terrain of the McDowell Mountains in Scottsdale, Arizona. This could all become a reality within a few years after the new “Sands of Time Resort” is completed. The presentation of this paper will include the overall financial/marketing objectives, segmentation, target marketing and a differentiating and positioning strategies for this new and exciting resort. Marketing
Rating:Essay Length: 1,503 Words / 7 PagesSubmitted: February 28, 2010 -
A Perspective on Market Economy
Market economy has come to be accepted as a norm across the world with many developing countries like India and China moving towards a full-market oriented economy. One may ask if there is a flaw in it. Of course, nothing in this world is perfect. It depends on one's criteria. To find a system that suit everybody's needs is literally impossible. In a “perfect world”, free market leads to complete efficiency bringing about the optimal
Rating:Essay Length: 570 Words / 3 PagesSubmitted: February 28, 2010 -
Mba 580 Competitive Strategic Advantage
Starbucks Corporation Strategic Plan Executive Summary Starbucks Coffee Company was founded in 1971, when it opened its first location in Seattle’s Pike Place Market. It operated as the solitary Starbucks outlet until 1984 and became the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Middle East, Latin America and the Pacific Rim. • Starbucks use market development and product development strategy that allows them to practice a form of
Rating:Essay Length: 6,355 Words / 26 PagesSubmitted: February 28, 2010