The Definition of Marketing

The Definition of Marketing

Many people think marketing is selling and advertising because we are overwhelmed with phone calls, emails, mail, and internet pop ups. The advertisement is only the beginning of the marketing process. Marketing in a definition would be companies create value for the customers and build strong relationships with their customers to make them want to return. Marketing is a key factor in a businesses success. (2) It does not matter how well your planning process has been designed if not every department performs in their customer value activities. The marketing has become the center in the completion of most businesses.

Five step marketing process every business owner should follow.(2)

1. Understand the market place and customers needs- which are states of felt deprivation, wants-the for human needs take as shaped by culture and individual personality, demands-human wants that are backed by buying power.

2. Design a customer driven market strategy - In order for a company to succeed daily they must be customer-driven but they also need to be obsessed with pleasing their customers.

3. Construct a marketing program that delivers superior value- this step will decide the customers that the company will want to acquire and how they will create value for those customers.

4. Build profitable relationships and create customer delight - this is the most important step of the five; the key in this step to build long last customer relationships is to give superior customer value and satisfaction. Customers that are satisfied with your products and services are more likely to return