Executive Summary
AirAsia Berhad is an airlines organization that gives aircrafts benefits locally as well as globally. Inside Malaysia, AirAsia has focused on a customer market that comprises of youthful grown-ups, working grown-ups and also middle income groups. The distributions of AirAsia's administration service for Malaysia and as well as for different nations are through its official site, www.airasia.com and travel organizations which are scattered around Malaysia. Through an analysis of the inside and outside condition of AirAsia, it shows that AirAsia appreciates critical qualities in its ease benefits, its successful and centred administration and its basic plan of action. Meanwhile their weaknesses are restricted administration assets because of ease, constrained HR and in addition its overwhelming reliance on outsourcing. AirAsia faces a solid outer condition highlighted with the minimal effort tickets that could be purchased by all levels of society.
Table of Content
Executive Summary.................................................................................................
Introduction of Air Asia.........................................................................................
Company Background................................................................................................
Internal Environment
Mission Statement.......................................................................................................
Organizational Structure............................................................................................
Corporate Culture.....................................................................................................
External Environment
Competitive Environment.........................................................................................
Economic Environment............................................................................................
Technological Environment.....................................................................................
Political and Legal Environment.............................................................................
Sociocultural Environment demographics...............................................................
SWOT Analysis
Strengths..................................................................................................................
Weakness................................................................................................................
Opportunities..........................................................................................................
Threats......................................................................................................................
Marketing Objectives
Marketing Strategies...................................................................................................
Demographics.......................................................................................................
Media Habits..............................................................................................................
Organizational Markets...............................................................................................
Positioning Strategy....................................................................................................
Marketing Mix
Product Strategies........................................................................................................
Efficiency........................................................................................................
Light frequency........................................................................................................
Mobile centre.........................................................................................................
Easy payments.........................................................................................................
Pricing Strategies:
Penetration............................................................................................ ..................
Pricing....................................................................................................................
Promotion Strategies..............................................................................................
Supply Chain Strategies...........................................................................................
Appendix