Brl Hardy Cace

BRL HARDY

A Written Analysis of the Case

Presented to the Faculty of School Business and Governance

Ateneo de Davao University

E. Jacinto Street, 8000 Davao City

In Partial Fulfilment of the Requirements for the Subject

Management 210

KATHRIN PEARL PASCUA

HANNAH MAY GIL

BERNADETTE PEREZ

I.Executive Summary

II.Problem Statement

        BRL Hardy is now facing two major files that is involving major decisions that would shape the future of the whole company. First, they’re still facing a problem in the disappointing market launch of Mapocho and now Carson is proposing to launch a new line of Italian wines developed in collaboration with Sicilian winery which is called D’istinto. Second, Carson wants to globalize the UK-based management by launching Kelly’s Revenge but the parent company was promoting Banrock Station, a product it had launched successfully in Australia which now also wants to roll out as a global brand.

III. Objectives of the Study

General: To resolve the conflict or misunderstanding between the top managers of the BRL Hardy Australia and BRL Hardy Europe and develop new strategies that will contribute to the growth of the entity.

Specific:

1. To decide whether which of the two brands: Kelly’s Revenge or Banrock Station should be launched first.
2. To fix the disappointing market launch in the production of Mapocho first before launching the new product which is D’istinto.
3. To analyse the strengths, weaknesses, opportunities and threats that could influence the company.

Situational Analysis

1. SWOT

A.1 Internal Factor Analysis summary (IFAS)