CHAPTER I
MAIN BODY
1.1 History
Bukalapak was founded by Achmad Zaky in early 2010 as a digital agency division called Suitmedia based in Jakarta. However, Bukalapak's new status as a limited liability company (PT) in September 2011 and is managed by the management led by Achmad Zaky as CEO (Chief Executive Office) and Nugroho Herucahyono as CTO (Chief Technology Officer).
After standing a little over a year, Bukalapak gets the addition of capital from Batavia Incubator (the combined company from Rebright Partners led by Takeshi Ebihara, Japanese Incubator and Corfina Group). In the year 2012, Bukalapak received an additional investment of GREE Ventures led by Hsu Kuan.
In March 2014, Bukalapak announces investment by Aucfan, IREP, 500 Startups, and GREE Ventures, not long ago of the Annunciation, on March 18, 2014 no matter Bukalapak launches mobile application for Android. The application is known as the Bukalapak mobile was created specifically for the seller to facilitate the seller in accessing the same companionship and do transactions via smartphone. Since it first launched up to 3 July 2014, the application has been downloaded by more than 87 thousand user Bukalapak.
Although the new stand approximately 3 years, Bukalapak has a good reputation in terms of customer service and the website that is easy to access. Any Bukalapak as time goes by, the more its newest innovations developed to ease the user Bukalapak for this transaction.
On June 25, 2014 Bukalapak adds features Quick Buy, i.e. where the buyer does not need to register an account in advance when going to buy goods. When the page appears, simply fill in the data of purchase and buyers choose tab Buy without a account. This stage, buyer simply enter an email address and details always on delivery of the goods. Active e-mail that was later used to send bill payments and as a contact to contact the buyer if an error occurs when the transaction. It is therefore not expected to email wrong in writing, since it will be influential to verify your transaction.
Bukalapak has a program to facilitate the SMES that are in Indonesia to do the buying and selling online. This is because transactions through online can facilitate SME in selling products at their disposal without having to have an offline store. For who already have offline store, Bukalapak expect the existence of such sites can help increase store sales offline.
Financial report of EMTEK year 2015 (owner of the 49% stake in Bukalapak), note that the Bukalapak has received the investment fund of EMTEK total 439 billion to Rp. However throughout the year 2015 Bukalapak recorded still losers to Rp 229 billion rupiah, with revenue of Rp 6.4 billion.
1.2 Types Of Products
Category type of product which is in Bukalapak include: Mobile, bikes, Gadgets, accessories, Tablet computer, Laptop, Printer/Scanner, Data Storage Media, women's Fashion, men's Fashion, Fashion Accessories, Electronics, Audio Video, & Home appliances, baby equipment, up to a Book or a musical instrument and others.
1.3 The Payment System
Transaction payment system owned Bukalapak is a guarantee of the security of buying and selling in a payment system that is also known as the BukaDompet. In contrast to a growing site in the year 2000, which is generally in the form of advertising and allows sellers and buyers to communicate directly by telephone, but in Bukalapak, the seller and the buyer is not allowed to communicate in directly because of the potential occurrence of fraud.
In this case Bukalapak will be a third party mediating the transaction between the seller and the buyer.
The process of BukaDompet Payment Systems :
When prospective buyers want to buy an item from a seller in Bukalapak, then the buyer has to transfer payment to Bukalapak first. If the transfer was successful, Bukalapak will tell the seller that payment was received by the Bukalapak and the seller can make delivery of the goods the buyer is already booked through messages. When the goods arrive at the buyer, the buyer confirm receipt of goods to Bukalapak, and the Bukalapak will perform a money transfer of purchase to the seller. With this guarantee, if the buyer does not receive the goods up to a specified time limit, the funds the buyer will be refunded 100%.
1.4 User
Bukalapak beginning of the bicycle hobbyists. Simultaneously with the present trend of folding bikes and fixed gear that goes