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Chasing the White Ball Case Study Analysis

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Corporate Social Responsibilities

CST 645

Final Assignment

Ernest Otoo

Student ID: 1571

8 February 2018


I certify that this assignment is my own work, based on my personal study and/or research, and that I have acknowledged all material and sources used in the preparation of this final case study whether they be books, articles, reports, lecture notes, any other kind of document, electronic or personal communication.

I also certify that the final case study has not previously been submitted for assessment in any other course or at any other time in this Course, unless by negotiation, and that I have not copied in part or whole or otherwise plagiarised the work of other students and/or persons. I have read the GBS policy on plagiarism and understand its implications.

Executive Summary

From a game that claims its origin in Scotland that used open land and natural landscapes, golf is today a multi-billion-dollar industry fuelling environmental damage, resource conflicts and even the violation of human rights (Ling, Unknown). In Asia, Japan was the lightning rod for the golf boom in the 1980s. However, the lack of space and the exorbitant membership costs led to an explosion of golf course development in South-East Asia, Thailand, Vietnam, Indonesia etc. (Ling, Unknown). What is strange about the developments in Southeast Asia was the governments’ supports for these developments, in the hope that they will bring economic relief to many of its rural citizens. Instead, the developments brought about usage of vast farmlands, depletion of surface waters, destruction of ecosystem and various diseases and cancers to the people who work on the golf greens.

The report investigates the success of a golf course using the Triple Bottom Line, and evaluate the approval for a similar development in Cambodia, based on the Utilitarian/Rule-Utilitarian framework. Some environmental initiatives identified for golf course companies to undertake identified together with potential CSR projects and ideas to be undertaken to increase profit for the golf course Company, and lastly possible risks relating to the corresponding stakeholders.

In addition, Tourism Concern (a British organisation that works "with communities in destination countries to reduce social and environmental problems connected to tourism") calculates that "an average golf course in a tropical country such as Thailand needs 1,500kg of chemical fertilisers, pesticides and herbicides per year and uses as much water as 60,000 rural villagers" (Adler, 2007). All this points to the fact that golf course development was not a success in Thailand, and should not be encouraged in Cambodia.

Table of Contents

Acknowledgement.        2

Executive Summary        3

Table of Contents        4

1.        Introduction        5

1.1        Background        5


1.3        Scope        6

2.        Body        8

2.1        Question 1        8

2.1.1        Triple Bottom Line        8

2.1.2        People (Social)        8

2.1.3        Planet (Environmental)        9

2.1.4        Profit (Economic)        10

2.2        Question 2        13

2.3        Question 3        14

2.3.1        What are the environmental initiatives that you will take?        14

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