CONSUMER BEHAVIOR ANALYSIS
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Introduction
What is Consumer behavior analysis? This is the study of consumers and the processes they choose, consume, and dispose of products and services. I t incorporates ideas from several services.
Proposal for Masculine Feminine appeal to be used in Advertisement
With escalating endorser fees, it is imperative to study the value added to the selling proposition by the masculine feminine. Research has it that most of the personal care products are widely sold due to the masculine and feminine personnel watched or advertised on the media services. Variety of organizations selling cosmetics and other personal care products use the technique. The result is wild as people greatly turn up in huge number reason being purchasing of the product directly from the company.
Different Cultures the product will appeal to
According to Makarem, (2015 ) most Cultures value personal hygiene, but it means totally different things worldwide. Bad odor for example in a variety of cultures is seen as offending but in some, they picture it as something normal. It is important to avoid assumptions when interacting with different cultures.
Hair- is an important part of personal hygiene. It is regarded as culture as it should be at-least washed twice reducing the greasy content in it according to American culture. They anticipate that immigrants have to take a more active approach to hair care. Any clue of hair on the body is considered an attractive.
Body odor-the attitude towards body odor vary. According to American culture odor and bad breath are unpleasant. This obligates them to bathe on a daily basis of twice a day and use an under arm deodorant to counteract the odor at perspiration. In some places worldwide, it is considered acceptable to forgo deodorant or to shower less than a day.
Micro culture and additional Demographics Targeted
It is well understood that product preference varies across different consumer groups. These preference co-relate directly to consumer demographic character such as age, ethnicity, income, and house hold types .For this reason, it is not only the amount of demand that truly matters to the economy. The mix of consumers also has a major impact on the local economy, it must therefore be thoroughly examined in all trade area analyze. Age is among the chief most important demographic factor to consider simply because personal expenditures change as individuals get older.
Micro culture- Cooperate culture should be developed to ensure that the Organization is glued to both its customers and members. Culture can vary considerably with different organizations having differing emphasis on risk taking, team work, treatment of employees, rules and regulations, critics and conflicts (Donald, 2014).
Ways to utilize group influence
Change Social Conversations
Majority of consumers use social media to converse and make communications. Time and again research has shown that consumers use social media primarily to connect with friends, family and acquaintance, follow trends and find product reviews or information. The only way to motivate social media audience is to fully engage with your existing audience. It is upon you to inspire them to advocate on your absence. The bottom line still remains that social media is not primarily about driving sales or consumer influential. Social media is about marketing, making emotional connections through positive customer technical know-how, exceptional services and more of engaging in talks about organization.
Engage Customers Offline and Online
Consumers can only be correctly influenced if they are continuously engaged in both online and offline communication (Victoria, 2014). Social media does not function in a void, this implies that consumers must be in constant notification no matter what costs.
Be available at all times
Social media is an all time plat form of conversations i.e. 24/7, consumers have to expect immediate responses from brands all time through .Research has it that at least 43% of the consumers who complain on social media expect a response within sixty minutes. The other 57% expect the same response time at night or probably weekends.
A Plan to address need recognition
Need recognition refers to the instance where a consumer recognizes a problem that exists and needs to be satisfied. It usually triggers internal stimuli, when a particular problem arises. The need recognition was suggested to be tackled early enough not to meddle with clienteles. Consumers will fully get alerts on most recent changes of the product including prices tags discounts and special offers notifications messages and all queries will be attended to as per the needs of consumers. This is all aimed at getting the product into consumers consideration set.