Globalmed Telemedicine Rio Olympics Project

Stakeholder

Role on project

Unique facts

Level of interest

Level of influence

Expectations

Suggestions on managing relationship

Manoel Coelho

Director of Global Business Development

at GlobalMed

Leader of the project

High

High

High

• Meeting with leaders of company to get support and trust.
• Managing good communication with the external organizations.
• Incentives for team.

Customer

• Clinician
• Physician
• Athletics
• Urgent Care

Recognize the device

The end user of the device

High

Low

Low

• Getting the contact information.

Dr. Antonio Carlos Marttos

Fellow Brazilian and world-renowned expert

Consultant

High

Medium

Medium

• Studying the market more deeply.
• Contacting with the leader of the project.

Joel E. Barthelemy

Founder of GM and CEO of the GM

Decision maker and supporting financially

High

High

High

• Encouraging and supporting the team.
• Frequently meeting with the leader of the project

Angel Investors

Investors

-

High

Medium

High

Detelina Trendafilova

Director of International Business

Market research

High

High

High

• Providing all required documents for the leader of the project.

GM Employees

Working

Following the leader’s structures

High

High

High

• Reporting any issues.
• Increasing the collaboration between each other

Brad Schmidt

Director of Strategic Accounts

Played a central integrating role in coordinating efforts across departments for major initiatives

High

High

High

• Meeting with leaders frequently.

The telemedicine industry

-

-

Low

Low

Low

-

GlobalMed executives

Responsible for the company

-

High

High

High

• Communicating with the leader and CEO.

Alliance Partners

• HP
• Lifesize
• Microsoft
• Avaya
• Cisco
• Polycom

Offered some of the physical components

-

High

Medium

Medium

• Providing any extra assistantship.
• Increasing quality of customer services.
• Giving guarantee.

Neal Schoenback

Director, North American Business Development,

Mirrored the growth strategy that had worked well in the

U.S. market

High

High

High

• Meeting with the leader and CEO.
• Providing any assistance for the project.

Sales relationship

• U.S. Veterans

Administration (VA),

• The Telestroke program
• The U.S. Corrections System,

Seles the device to the physicians

and the clinics

-

Medium

Medium

Medium

• Giving suggestion for the improvement of the product.

Michael Harris.

R&D team leader

High

High

High

Ashley Droege

The Product Management group leader

High

High

High

The Brazilian and International Olympic

Committees.

High

High

High

Olympic:

• Visitors
• Athletes
• Injured players
• Organizers
• The healthcare system in Brazil
• The Brazilian Market

Main goal of the project to attract them

High

High

Medium

ANVISA (Agência Nacional de Vigilância Sanitária),

Imposed significant regulatory barriers for medical devices.

High

High

High

Competitors

High

Low

Low