Hilton Worldwide Holdings Inc.

1.

Introduction ..............................................................................................................................

1

2.

Business Strategy .........................................................................................................................

2

3. Leadership ...................................................................................................................................

3

4.

Organizational Structure ..............................................................................................................

4

5. SWOT Analysis ...........................................................................................................................

5

5.1

Strengths ................................................................................................................................

6

5.2

Weaknesses ............................................................................................................................

7

5.3

Opportunities ....................................................................................................................

8

5.4

Threats ..............................................................................................................................

9

6.

PESTEL Analysis ......................................................................................................................

10

6.1

Political Factors ...................................................................................................................

10

6.2

Economic Factors ................................................................................................................

11

6.3

Social Factors .......................................................................................................................

12

6.4

Technological Factors ..........................................................................................................

12

6.5

Environmental Factors .........................................................................................................

13

6.6 Legal Factors ........................................................................................................................

13

7.

Marketing Strategy ....................................................................................................................

14

7.1

Hilton Hotels Marketing Mix - 7Ps of Marketing ...............................................................

14

7.2

Segmentation, Targeting & Positioning ...............................................................................

18

7.3

Marketing Communication Mix ..........................................................................................

20

7.3.1

Advertising ........................................................................................................................

20

7.3.2

Sales Promotion ................................................................................................................

21

7.3.3

Events & Experiences .......................................................................................................

22

7.3.4

Public Relations ................................................................................................................

22

7.3.5

Direct Marketing ...............................................................................................................

22

7.3.6

Personal Selling ................................................................................................................

23

8.

Porter‘s Five Forces Analysis 800 (snipped) .............................................................................

23