How to start a small business?
There are more than 5 hundreds of small businesses in Afghanistan that according to official speech majority of them are located in Kabul, Herat, and Mazare-Sharif. Everyone wishes to have a business, everyone wishes to have the suitable and comfortable situation of working, but not every small business is positioned for success. In fact, only about one-third of businesses with employees survive but the others are bankrupted and take out of the market. the business establishing gives a good result for those who have a unique business idea, working toward financial independence, and designing an applicable plan. not only do establish of a business has needed just investment but also it has needed some innovation, team working and high level of confidence. Those Who have self-confidence for establishing a new business and they want to become a businessman, nothing can’t stop them. For establishing a business some stages and steps needed which the founders of the business should follow these stages to have a legal and successful business. The small business starting process included doing of market research, making a plan, registration and permit, and promotion.
Firstly, when you want to establish a small business, it is needed to do a market research and idea development, in market research stages the businessman conduct a research for finding need and opportunities in the market, and finally, generate an idea. The market research stages start from the questioning of markets, someone made a questionnaire with many interesting questions to get the response and some others search in internets, go in the market and ask directions from the buyers and sellers. All steps have one result which it is recognition needs in the market and developing an idea for starting a new business to meets the demand in markets. In idea development stages once the idea has developed, after the business founders think deeply about the improving idea, analyzing his or her strengths, weakness, opportunities and threats in the market. So, the founders spent a bitterly hard time for market research and idea development.
Business founders must have made a business plan, a business plan contain all strategies for pricing, marketing, product development, customer development, and positioning. In pricing the founder takes the strong strategies to capture the market, in marketing it is a rule which a business founder should know his or her customer regarding the price, if they are elastic against prices, so, the company supply its product or services at a low price than the competitor, in the other hand, if the customers are not elastic regarding the prices so the company would have a high price for its products which the customers would buy it. In addition to price strategy, the business founders consider about the product development, they have to offer a product with a better quality, better packaging, and branding than the competitor for the purpose of being bought by the customers. The next step to be put down in a business plan, it is customer development and positioning. The customer’s development consists of segmentation and recognition of the target customer; it should be known that what segment of the customer would be the potential buyer of the products and services. Furthermore, in positioning the founders of a company get a strategy for knowing the best place or the best sales point which the sellers