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La Belleza, an Event Management Company

Page 1 of 28


Introduction        1

Logo, Vision and Mission Statements for The Company        2

Planning, Organizing, Leading and Controlling        3

Planning        3

Organizing        4

Leading        7

Controlling        9

Goals and objectives or performance targets to direct all the activities.        12

Goals: To achieve higher customer satisfaction        12

Goals: To maximize profit and minimize the cost of service offered        15

Goals: To have better business networking        19


Subunit Organization Chart        24

Human Resource Department        24

Technology Department        25

Finance Department        26

Operation Department        27

Marketing Department        29

References        30


La Belleza, an event management company was established on 25 November 2018. This business operates at Alor Setar. The main business of La Belleza is organising and executing various event. The 4 main events conducted by La Belleza is wedding, birthdays, corporate annual dinner and road shows.  La Belleza is an established event solution company with more than 15 years of experiences as one of the leading event planners in Malaysia. Our services are based on excellence and we provide a wide range of selections for customers to choose from. We promised to produce the most memorable and sophisticated events for your heart desire.

Here are some of the unique event that La Belleza is offering:

•        Exclusive event design and planning

•        Lighting in 2D and 3D

•        Customer choice of place and theme around Malaysia

•        Unlimited designs on backdrops and customized ones too

•        Special effects equipment design

•        Catering, ushering management

•        Complete set of emcees and DJ radios

•        Enchanting photobooth

Logo, Vision and Mission Statements for The Company

Logo[pic 1]


Create great service to the customers which can add value to their special event


Exceed expectation and inspired every guest

Planning, Organizing, Leading and Controlling


Planning is the management function that involves setting goals and deciding how to best achieve them. Setting goals and developing plans helps the organization to move in a focused direction while operating in an efficient and effective manner. For example, the goal of La Belleza company is to achieve higher customer satisfaction. In order to achieve the goal been set out by the company, we need to put some efforts such as develop customer service standards, build a good social network and create training program for all of the staff in the company.

        Long-range planning essentially is the same as strategic planning, both processes evaluate where the organization is and where it hopes to be at some future point. It normally associated with long-term goals. A long-term goal is something you want to do or to accomplish in the future. Long-term goals require time and planning. They are not something you can do this week or even within a year. Long-range plans usually pertain to goals that are expected to be met five or more years in the future. Sometimes it takes many steps to complete a long-term goal. These smaller steps can be your short-term goals. A short-term goal is something you want to do soon. Short-term goals can help you make big changes. A short-term goal is something you want to do in the near future. The near future can mean today, this week, this month, or even this year. A short-term goal is something you want to accomplish soon. Something that will take you a long time to accomplish is called a long-term goal. In the La Belleza company, what it trying to achieve is to increase the customer satisfaction. The short-term goal of the company can be cutting the production costs, lower financial expenditure or modernize the market. By achieving the short-term goals subsequently, it can be said that we are approaching and moving nearer to the long-term goals. (Lect Mazur, 2016)

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