[pic 1]
[pic 2]
[pic 3]
General Public International crowd Domestic sponsors International sponsors | ||
Domestic sponsors International sponsors Political dignitaries Olympic dignitaries | General Public International crowd | |
General Public International crowd Domestic sponsors International sponsors Political dignitaries Olympic dignitaries [pic 4] |
The London 2012 Olympic Games
[pic 5]
[pic 6][pic 7][pic 8][pic 9][pic 10][pic 11][pic 12][pic 13]
Figure 1: Pricing strategy of ticket to the target group based on be high, medium or low
Political dignitaries Olympic dignitaries | Domestic sponsors International sponsors | General Public International crowd |
Political dignitaries Olympic dignitaries | Domestic sponsors International sponsors | General Public International crowd |
Political dignitaries Olympic dignitaries | Domestic sponsors International sponsors | General Public International crowd |
[pic 14]
[pic 15][pic 16][pic 17][pic 18][pic 19][pic 20][pic 21][pic 22][pic 23]