Mc Donald’s and Obesity

Mc Donald’s and Obesity

Professor Ama

Mc Donald’s and Obesity

Question 1

Globalization has being considered as a huge phenomenon in our society minimizing the entire world considerably. In fact, countries borders has been represented as a separation between states and regions within a consistently community impacting the business environment. During the last two decades business environment has suffered several consequences due to the globalization scourge. This phenomenon has established trades between countries as an international exchange because of the virtual proximity generated by the globalization impact. Combining with these improvements, the main standards of commerce are considered in a very similar way.

International growth strategy is one of the main ways highly used by international companies. The particular situation that Mc Donald’s experience will be taken into account. The ideas and solutions studied in the next pages have been created to support by academic resources that drives global expansion procedures and theories as well as international marketing strategies. One of the most fundamental factor for the first question is to determinate the reason of a relatively increment in the obesity across the world. Most of the comments supported the idea of the amount of fast-food served in different portions. As a proof of the previous inference is the increment of French fries orders comparing to fifty years ago. Another reason that has been support along the years is the advertisement effect destined to kids using famous people around the world beside food with high percentage of calories. All this effect is produced by knowing the impact of the propaganda seen by kids annually related to sweet drinks and high-fat food.

In response, Mc Donald’s has emitted different reaction with all the obesity problems faced across United Kingdom implementing some implementations in its menu in order to offer food with a higher quality of health along its campaigns. All of this was produced with vision of standardizing the customer thoughts about Mc Donald’s appreciation, but that implementation did not give a very good result because the difference of the US market and UK market which varies in terms of strength to each other.

The next approach to obesity issue was represented by super size me in United Kingdom. Mc Donald’s paid for the entire paper of a newspaper to protect itself with arguments described by advertisements which discussed the super size me film. The resource used was centralized in its healthiest food of the menu which was grilled food. In addition to this action Mc Donald’s created advertisements aimed at children with the Ronald Mc Donald’s participation interpreting healthy songs.  Unfortunately, Mc Donald’s got a very poor result as a consequence of not changing its segmentation but reworking advertisements that continue being addressed to children changing promotions in order to create a healthier consciousness in kids across tactical alliance with Disney. As an example of this is the advertisement reduction experience in Australia in more 45% which brought Mc Donald’s to begin the launch traditions for every country involving healthy food in its menu. Mc Donald’s is attempting to increase it markets in different and new areas due to the threat of nutritionists, health associations and social pressures in general.

The government of United Kingdom decided to divulge some recommendations related to the health to food and drinks companies could take a responsible participation according to the law and the status of the legislation establishing the beginning of 2007 as a limit of time. The recommendations established were presented into a high profile research concerning to kids obesity according to United Kingdom Government. Thus, the majority of the executives of marketing companies that were involved in charges are related to grilled advertisement with the presence of famous people along the publicities. In this manner, the effect generated by the advertisement was to promote the consumption of food with high standards of sugar and salt in children population.

The launch of Super Size Me fill in Britain captured the audience attention massively. The film was concentrated in touching some points related to Golden Arches pretending to bring a new perspective about it as a consequence of the high interest of consumers in the healthy components of the fast food. The increment of health in Europe was growing because of the film directed by Morgan forced Mc Donald’s to create publicity related to free sells without removing the arches logo which was seen with bad eyes for the disposition company logo.