1. Natureview had long established strong relations with natural food channel retailers like Whole foods and Wild oats, with almost 100% of its yogurt sales coming from natural food stores, in the year 1999. Natural channels were typically known to charge higher retail prices for the same products than the supermarkets. The supply chain comprised of four parties, with manufacturer first shipping the products (yogurt) to natural food wholesalers (7% margin), then to distributors (9% margin) and finally delivered to retailers (35% margin) like Wholefoods. In some cases Distributors even deliver to individual stores, stock the shelves and track the paperwork. Their marketing strategy included- Nautureview was not charged any monetary slotting fees by natural foods retailers, but required only a one-time free case of product allotment for every new SKU authorized for distribution up till first year. It also included a minimal advertisement fees for all regions. It kept facing competition from different consumer audiences and distribution systems from time to time.
2.The financial comparison of the