Client: Nile air
Product: airline booking services
Category: booking,
Agency: Nile air, Egypt
project Entry Year: 2017
Campaign Duration 12 weeks
Introduction
Most airlines have recognized the increase in customers booking flights through their phones. These airlines have taken hint to develop products such as mobile checking, mobile booking and paperless boarding passes. The airlines are in a position to text information to customers too. There are key stages during the travel experience that provide the greatest opportunity for airlines to target customers which we will work on in our campaign.
The first stage is the discovery phase. At this stage the consumer is looking through flights available and doing their booking.
The second stage is the pre-flight travel phase. At this stage the customer is considering the destination.
The third stage is the in-flight phase. This stage provides one of the biggest opportunities to impress. This is because the customer has already chosen an airline.
All that remains is delivering up to his expectations. At this stage Nile Air will offer free Wi-Fi, meals and games to keep the customer happy. The last stage is the destination management stage. At this stage the airline is aiming at repeat booking from the customer.
Campaign Approach:
The two important things with Nile Air is the cheapest price rather than Egypt air or other airline companies and the youngest image with customer services development needs.
Campaign Objectives:
Increase customers booking flights through their phones for Nile Air Lines.
Nile Air needed to encourage customers to use their new mobile application in order to eliminate their dealing with call center, this will enable members to manage their account and reservations, check-in and access real-time flight information via their mobile devices.
Campaign Target marketing edge:
Nile air VS Egypt Air:
Here we will make a comparison between 2 airlines companies in Egypt in order to get the target marketing edge.
Egypt Air Nile Air
Young Egyptian who has smart phone, love social media, chat and selfies. Food pictures and fashion posts will be the target marketing edge..
Campaign Tools, Nile Airlines’ new app
Nile Air has to announce that they are designing their app for IOS and Android, as well as their website, in hopes of boosting mobile bookings. We propose that the new app will has the required software to allow customers to browse through and watch 100 movies and 100 television shows while on a flight if they are connected to the airline’s Wi-Fi service. Prior to boarding, customers can use the app to check inflight amenities, flight status, and other information that we usually just have to sit around and wait for the airline to announce. Perhaps one of the most convenient features of the app is the layout. While walking through terminals, customers can easily see and access key touch points on the app with minimal effort simply because of the bold and organized layout
Campaign Strategy.
As we believed “An app is not a mobile strategy. It is an aspect of the mobile strategy.” The airline mobile campaign will focus on building consumer relationship. To avoid the negative impression of bad customer services image
Nile Air will run campaign by rewarding consumers who post messages about their travel experience with the airline on their social media page. To ensure the best price it offers.
This campaign takes advantage of the fact that customers will post about their travel experience anyway. Another approach involves partnering with a relevant organization such as ANGHAMI to offer customers free nonstop music during their travel.
Companies in the aviation industry are upgrading their mobile campaign tools.
NILE AIR will offer custom apps especially for android phones and iPhones. It is important to keep refreshing the content and delivering more value through those apps otherwise they get deleted.
The mobile friendly site should be regularly