PATCHWORK
MOD000921 Introduction to People, Organisations and Management
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Patch 1 – Identification of issues
Introduction
Starbucks Corporation first found in 1971, situated in Pike Place Market, Seattle, Washington (USA). Since it has built up, was situated out to be a different sort of organization so now Starbucks is the world's greatest espresso chain, driving retailer, head roaster and advertiser of speciality espresso/drinks. Starbucks as a brand endeavors to provide their clients with fascinating tasting espresso as well as with a one of a kind climate which welcomes individuals to come and unwind and make the most of their espresso experience. From the time when Starbucks found, the company now have over 20,000 stores in 66 countries. It is this exceptional nature of administration that the brand "Starbucks" is surely understood far and wide for and this is the thing that separates them from their huge numbers of competitors around the globe. The company’s mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”, their aim is to not only sell their coffee but to reach as many of customers they can and have a connection with them(Starbucks Coffee Company, 2015), as Howard Shultz’s dream was to make everyone taste his coffee.
As the company provide wonderful drinks, also considers that their customers have such best coffee experience when visiting Starbucks so they make the best surroundings available for customers who want to have coffee with the premium prices and get socialized in their coffee houses. People from all ages love Starbucks because Starbucks constantly meets its’ customers’ requirements and needs. It's not abnormal to see individuals going to Starbucks to talk, get together or even work. Their coffee houses are very cozy and best for a social event put, part of the day by day routine – and Starbucks is very satisfied to be known this way. (Starbucks Coffee Company, 2015) Additionally, it is likewise noted for its employee satisfaction. The turnover rate of partners at Starbucks was 65% and the rate of directors was 25% a year However, the rates of other store shops are 150% to 400% and 50%. Contrasted and them, the turnover rate of Starbucks is much lower than different commercial enterprises by and large. Accordingly, Starbucks is one of the perfect business plans of action for of employee motivation, customer satisfaction and cooperation of teamwork. (Teamwork), 2015)
Objectives
The objective of this study is to comprehend and point out two different issues that exist in Starbucks. In the first patch, the choice of issues will be justified and state why these issues are essential to Starbucks Corporation. The issues to be analysed are, employees’ motivation and teamwork/communication. In patch two, Starbucks will be analysed and evaluated on motivation and teamwork with clear references and strong evidence. Also a range of theories and concepts on these issues will be applied relating to the issues mentioned above. Finally, in patch three a summary with the key focuses from the analysis will be provided as well as the links between these two issues. Additionally, some recommendations will be submitted which would reference that how Starbucks Corporation can resolve these issues and make excessive changes in to their company and management. Recommendations will be supported with some strong evidences extracted from texts as well.
Importance of Issues
The issues that have been chosen for this study are motivation and teamwork/communication as mentioned earlier. These are very important and also make huge differences in the outcome and management. The competition has increased to a greater point nowadays which is due to the worldwide expansion. Therefore, all businesses trying to keep innovating and making improvements to the business to maintain at the top of this competition. As stated, Starbucks Corporation doesn’t just sell coffee, they sell an excellent experience to its customers and this “experience” totally depends on the qualities and the skills their individuals who serve their customers. Also said by Sheri Southern who is the vice president of partner resources that she believes Starbucks’ success is strongly affected by their individuals, called partners. (Slocum and Hellriegel20, 2008) in order to achieve this and expect hundred per cent performance from its employees, Starbucks need to keep them motivated. Motivation of their individuals is one of the main areas Starbucks needs to focus on, a recruiter for Starbucks also added that she knows what kind of individuals make the best partners for Starbucks. They must be, adaptable, dependable and good team players. Starbucks offers many benefits to its individuals, According to Southern, these benefits give an important motivating force for partners especially those working part time, to say with the organisation, this reduces Starbucks' recruiting and training costs. In this way, motivating its partners is constantly less excessive than hiring another worker. (Slocum and Hellriegel20, 2008)