Strategic Analysis of Ebay's Spinoff of Paypal

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Table of Contents

I.        WALL STREET JOURNAL ARTICLE AND EXECUTIVE SUMMARY        

I.A. Article        

I.B. Executive Summary        

II.        EXTERNAL ANALYSIS        

II.A. Industry Definition        

II.B. Six Forces Analysis        

Threat of Entry        

Threat of Rivalry        

Buyer Power        

Supplier Power        

Threat of Substitutes        

Complements Power        

Level 3 Analysis        

II.C. Macro Environmental Analysis        

Global        

Social        

Technological        

Governmental/Political        

Economic        

Demographic Trends        

Ethical        

II.D. Competitor Analysis        

Competitors and Market Share        

Primary Competitors        

Business Level Strategies        

Corporate Level Strategies        

Competitors’ Strategic Positions        

Sustaining an Advantage Tests        

Value Creation and Value Capture Tests        

Comparative Financial Analysis        

Section Summary        

II.E. Intra-Industry Analysis: Analyze Competitive Dynamics        

II.F. Summary of External Analysis        

III.        INTERNAL ANALYSIS        

III.A. Organizational Analysis        

Objectives and Alignment to Strategic Position        

Policies, Values and Culture        

Ethics and Social Responsibility        

III.B. Strategic Position        

Business Portfolio        

Corporate Level Strategy        

Business Level Strategy        

IV. ANALYSIS OF THE EFFECTIVENESS OF THE STRATEGY        

IVA. Is the Spinoff the Right Move?        

IVB. Scenario Analysis        

V. RECOMMENDATIONS        

V.A. Short and Long Term Recommendations        

Short Term        

Long Term        

V.B. Strategy Implementation        

Short-term Recommendation: Partnership with Facebook to Expand into Mobile Payments        

Long-Term Recommendation: Partnership with Merchant Customer Exchange        

V. C. Recommendation for Corporate Social Responsibility and Ethics        

Short Term Recommendation        

Long-Term Recommendation        

VI. CONCLUSIONS        

VII. BIBLIOGRAPHY