Business Introduction
Background
The Beau Glacage will be a highly-priced designer patisserie offering an array of exquisite and scrumptious desserts. From cupcakes and macarons to cakes and soufflés all artistically designed to produce unique sweet bakery edibles. The shop will be owned and operated by a group of 5 friends. Together they have over 8+ collective years’ of experience in the restaurant and catering industry. The aim is to attract wealthy customers aged 25 to 60 and above. People who are privileged financially and will be attracted to purchase uniquely designed bakery items either for personal purposes or events such as weddings, birthdays, corporate events, dinners etc.
Comoany Logo
Location
The proposed area to build the shop is in the Star Hill Gallery in Kuala Lumpur, Klang Valley. The Star Hill Gallery is home to upscale and exclusive brands that produce unique and appealing items, brands such as Louis Vuitton, Sergio Rossi and Dior (Starhill Gallery corporate website). These brands attract the wealthiest of customers, people who are willing to spend thousands of dollars on clothing and accessories (Mamat & Noor, 2015). A crowd such as this usually has an eye for things that are unique and unique is what Beau Glacage is offering and that too in an industry which seemingly does not provide a unique variety of bakery items.
First Floor, Starhill Gallery.
SWOT Analysis
Strengths
Wide range of sweet bakery products
Quality over quantity
Uniquely designed, custom made cakes or pastries also available
Weaknesses
High inventory turnover rate
The consistency and quality of products
Opportunities
No immediate business, providing the same edibles
Event Catering
Wealthy Expats Threats
A tea salon in proximity, offering pastries etc
A high number of legislations needed to open a business that sells food
Unpredictable weather can cause customers to stay indoors
Strengths
Variety and Command
Customers will have a wide range of pastry, cake and soufflés , for example, fruits, distinctive sorts of nuts, chocolate, crème and more. The edibles will likewise be specially crafted with a plan the customer will seek, which will be made by their request, in this way fulfilling the customer's ideal treat.
Quality
The raw materials utilized to prepare the products will be of supreme quality. Since the influx of consumers at this shopping mall expect to find goods of superior quality, Beau Glacage will comply with the demand for quality and produce food items that are composed of quality ingredients. This will of course take a toll on the quantity of the food item ordered, which as a result will be less.
Distinctiveness
The chef in charge of designing and preparing the food items is a graduate of the Institute of Culinary Education, New York. He possesses the skills that are required to craft pastries and cakes in such a way that the finished product looks profoundly appealing and different from similar cakes or pastries offered at other places.
Weaknesses
Raw Materials
The business ought to expect a high inventory turnover rate because of raw materials having a short expiry date. The business will utilize First In First Out (FIFO) technique (Shelly Wyatt, 2013) for sale and stock recharging. Likewise, an effective restocking and reordering procedure should be created to keep up and supply the perfect measure of materials for every day operation.
Consistency
Quality control is extremely hard to accomplish as the cakes and pastries will be created differently each time. To guarantee quality control, a strategy will be built up, guaranteeing the taste and decorations can stay as similar as possible.
Threats
Rules