Email marketing is a favorite tool converting more leads from email marketing, you have to first get your readers to open your emails, and click through on them. There are 9 components of an effective email that you should always be looking to optimize in every single email you send.
Creative subject lines - creativity leads to opens - get to the point, entice me. You need to grab the reader's attention. Your subject line is what your email recipients will see before they open your email. More importantly, your subject line is one of only a few pieces of information they'll take into consideration when deciding whether or not to open your email in the first place. An optimized subject line will help you capture your audience's attention and convince them to open your email to read more.
Personalized outreach - match the messaging to the personas. You need to make your emails relevant. Personalization goes beyond addressing the email to the person's first name. Leverage the demographic and behavioral data you have about your readers by including it in your emails. Be creative! Mass marketing isn't effective anymore. Find ways to show your readers that you're customizing your message to them.
Educate with content - educate and entertain the audience, what's in it for me?
Mobile-friendly - responsive design, easy to read, no image downloads. Design your emails to adapt to whatever device your readers are on. Use mobile-optimized templates for building your emails, and optimize for the best mobile user experience possible. That way you don't miss a chance to convert a lead just because they're on one type of device instead of another.
Call to action - create a next step, what do they do now? You want your readers to click through and convert. Your call-to-action is arguably the most important component of your emails, because the ultimate goal of your email is to get your readers to click on it and take an action. a great way to optimize your