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Enterpreneurship

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An Online Custom Shoe Store

Prance

8/4/2015

Ushna Tahir

        


Contents

Characteristics of Industry        

Problems and challenges        

Growth trends in the industry:        

Political Trends:        

Economic Trends:        

Impact of international Competition:        

Social Trends:        

Technological Trends:        

Forecast:        

INDUSTRY PLAYERS        

About Corio footwear:        

Vision        

Mission        

Logo        

Initial investment        

Target market        

Demographics        

Behavior Factors        

Other characteristics        

Product Decisions like Price, Place:        

Product position:        

Creative strategy        

Magazine ad        

Facebook page        

Radio spot        

Other Communication Tools        

Packaging        

Sales Promotion:        

        

ASSUMPTIONS SHEET        

PROFIT AND LOSS STATEMENT        

BALANCE SHEET        

CASH AND FLOW STATEMENT        

QUESTIONNAIRE        


EXECUTIVE SUMMARY

Do you ever fret over the sizes of shoes? Are you unable to find the perfect colored shoe which matches your dress? Can’t you choose the material your shoes are made of? Did you never find the perfect shaped heels in your perfect size and your desired color? Prance offers a solution to all your problems. We are an online shoe store where it is not “us” who design your shoes but its “you” who can do it. Prance offers exclusive web based 3D designer tool which gives its customers complete freedom in choosing from 20 essential shoe shapes like ballet flats, stilettos, sandals and snickers, play with over 150 fabrics to choose your desired texture and shade, select any ribbons, flowers, beads to put on and your dream shoes will be delivered to you anywhere in the country within a period of 5-6 weeks.

 In addition to this, we also offer a wide variety of already existing shoe designs which are updated every week according to the changing trends of the fashion industry. They can be ordered as it is or can also be tailored according to your taste and desire. Moreover, if you find an issue, you can return them within a year and we will offer a 100% refund.

There are thousands of shoe brands in the world. Then why did we choose shoes out of all other products? The answer to this is that despite the existence of many shoe brands, only a few provide high quality customized shoes. There is a never ending list of problems which every woman in the world experience with shoes. Therefore, we offer the best solution to them by enabling them to design their dream shoes within a few clicks.

We not only cater to your need of a perfect pair of made-to-measure shoes but we also aim to satisfy your need to stand out among the rest, need to be unique, need to look different from others and most of all, the need to be what you actually are. In case of Prance products, you don’t just go and wear a pair of shoes which someone else has designed for you but you design and wear shoes which match enough with your own personality and image. We recognize that you have a distinctive personality; therefore, we offer you the choice to show off that uniqueness in the perfect possible way.

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