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Organizational Behavior Forces Paper

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Organizational Behavior Forces Paper

Gidget Waters

University of Phoenix

MGT 331 Organizational Behavior

Professor Douglas Schwartz

April 9, 2007

Organizational Behavior Forces Paper


Individuals are influenced everyday by both external and internal forces. These forces influence how one would structure his or her personal and professional lives. What expenses do we have? How can we stay within our budget? How can we remain competitive in today's marketplace? These are the same type of questions that organizations have to assess and find answers to, in order to remain effective and efficient. Various internal and external forces are restructuring, an organizations mission, fiscal policies, competition, economy, customer demands, and globalization to name a few. We will examine how various companies plan and adapt to the changes that occur as a result of both internal and external forces.

W hotels

Starwood launched the W brand in 1998 and wanted to find a way to set their new brand apart from everyone else in the marketplace. They did this by creating a mission statement that offers the customer service of Whatever/Whenever. This idea evolved into an entire Whatever/Whenever department to meet customer needs. The concept is simple:

At W hotels your wish truly is our command with our Whatever/Whenever service.

We'll make your special moment magical, and transform your dreams into reality.

Whatever you want. Whenever you want it (as long as it's legal!). (W hotels, 2007)

Customers have responded to this idea in so many ways, that it has become a tremendous tool for the organization to use in meeting and exceeding customer demands. Guests have requested certain items ranging from hair gel to better lighting in their rooms. Realizing these needs has allowed the W brand to better service the guests, not just immediately (going out to buy them hair gel) but for the future by creating rooms with better lighting. By taking the external forces of customer demands they are able to adapt their organizational mission of Whatever/Whenever internally to exceed the expectations of their guests.

The W hotel brand has become the fastest growing luxury hotel brand in the world. The organization was initially expanding within the United States, but soon realized it had a unique product to offer globally. They have expanded into many places that are still relatively new and undiscovered to many travelers- The Maldives, Vieques, Doha, Shanghai, and Istanbul. The world is becoming smaller and smaller because of technology and globalization. The W has realized this and has expanded into different markets to meet these changes and remain competitive. They see their innovative brand image as a way to encourage guests to explore other places through the W hotels.

The Bank of New York

Our firm provides clearing services to many financial institutions throughout the world. We are the largest of our kind with over 1100 customer organizations, and 4500 employees in over 16 locations around the globe. Many external and internal factors impact our organizational behavior. External factors include our competition, regulators like the NYSE and NASD, the economy, customers, and operating in a global environment. We are always on guard and looking to be first to market with new technology and other products as to beat our competition. We need to be aware of happenings in the market so we can be one step ahead. Providing quality service to our existing customers is key, as we do not want to lose existing customers to our competition and we would like to have others view us well so we can add new customers to our platform also. Having a workforce in-tune with meeting customer expectations is crucial to keeping the company agile and flexible.

Keeping up with regulatory and legal compliance is a huge part of our business. Increased regulatory oversight and changes driving higher legal and compliance costs for us has been a big factor impacting us. We have seen quite many changes in our behavior due to it. For one, our associates take classes and tests in compliance and legal rules we must follow. The company from the top down is always campaigning about "Doing the Right Thing" and provides a hotline number to call if any associate would like anonymously to point out any suspicious activity.

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