EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Coca-Cola Enterprises

By:   •  Case Study  •  331 Words  •  February 1, 2010  •  650 Views

Page 1 of 2

Join now to read essay Coca-Cola Enterprises

Discovered by Dr. John Pemberton of Atlanta, Georgia in 1886, the world’s most ubiquitous soft drink product, Coca-Cola, was introduced to the world. To date, The Coca-Cola Company has nearly 400 brands of beverages and has a presence in over 200 countries. As early as 1889, The Coca Cola Company started a franchised distribution system whereby it produced the syrup concentrate for its beverages, which would in turn be sold to various bottlers around the world who hold an exclusive territory.

From an early point, the question of bottling arose; and with visionaries foreseeing the great future of bottling, Joseph Biedenharn was the first to have some form of bottling for the popular drink. In 1894, he installed bottling machinery at his store in order to deal with the growing demand for the beverage. He used this machinery to sell to farms and lumber camps in his Mississippi area, and was the very first bottler for Coca-Cola.

It was not until 1899 when large scale bottling became possible in North America. Mr. Benjamin Thomas and Joseph Whitehead, both from Chattanooga, Tennessee secured the exclusive rights to bottle and sell Coca-Cola in practically the entire United States from Mr. Asa Candler,

Continue for 1 more page »  •  Join now to read essay Coca-Cola Enterprises and other term papers or research documents
Download as (for upgraded members)
txt
pdf