3rd DISCOVERY ASSIGNMENT (REVISED BMC SWOT)
(mark the match statement in SWOT statement column and fill the detail condition in explanation column)
VALUE PROPOSITIONS SWOT | EXPLANATION | |
S | Their Value Propositions are well aligned with customer needs | Sudah masuk pabrik |
Their Value Propositions have strong network effects | ||
There are strong synergies between their products and services | ||
Their customers are very satisfied | ||
W | Their Value Propositions and customer needs are misaligned | Walau sudah masuk pabrik namun masih belum luas networknya |
Their Value Propositions have no network effects | ||
There are no synergies between their products and services | ||
They have frequent complaints | ||
O | Could they generate recurring revenues by converting products into services? | Tidak Bisa Kalangan pabrik |
Could they better integrate their products or services? | ||
Which additional customer needs could they satisfy? | ||
What complements to or extensions of their Value Proposition are possible? | ||
What other jobs could they do on behalf of customers? | ||
T | Are substitute products and services available? | Tidak Ya |
Are competitors threatening to offer better price or value? | ||
CUSTOMER SEGMENTS SWOT | ||
S | Customer churn rates are low | Kostumer sudah banyak yang puas |
Customer base is well segmented | ||
They are continuously acquiring new customers | ||
W | Customer churn rates are high | Kostumer ada yang mengeluh karena lama transportnya |
Customer base is unsegmented | ||
They are failing to acquire new customers | ||
O | How can they benefit from a growing market? | Terus mencoba mendapatkan banyak kostumer |
Could they serve new Customer Segments? | ||
Could they better serve their customers through finer segmentation? | ||
T | Could their market be saturated soon? | Ya karena ada pesaing Cepat atau lambat karena ada pesaing |
Are competitors threatening their market share? | ||
How likely are customers to defect? | ||
How quickly will competition in their market intensify? | ||
CUSTOMER RELATIONSHIPS SWOT | ||
S | Strong Customer Relationships | Ada Tidak Ya |
Relationship quality correctly matches Customer Segments | ||
Relationships bind customers through high switching costs | ||
Their brand is strong | ||
W | Weak Customer Relationships | Tentu ada Tidak begitu kuat |
Relationship quality is poorly matched to Customer Segments | ||
Customers switching costs are low | ||
Their brand is weak | ||
O | Is there potential to improve customer follow-up? | Bisa |
How could they tighten their relationships with customers? | ||
Could they improve personalization? | ||
How could they increase switching costs? | ||
Have they identified and “fired” unprofitable customers? If not, why not? | ||
Do they need to automate some relationships? | ||
T | Are any of their Customer Relationships in danger of deteriorating? | Ada,karena bisa saja kostumer komplain |
CHANNELS SWOT | ||
S | Their Channels are very efficient | Ya Ya Tidak Ya |
Their Channels are very effective | ||
Channel reach is strong among customers | ||
Customers can easily see their Channels | ||
Channels are strongly integrated | ||
Channels provide economies of scope | ||
Channels are well matched to Customer Segments | ||
W | Their Channels are inefficient | Tidak Tidak |
Their Channels are ineffective | ||
Channel reach among prospects is weak | ||
Prospects fail to notice their Channels | ||
Channels are poorly integrated | ||
Channels provide no economies of scope | ||
Channels are poorly matched to Customer Segments | ||
O | How could they improve channel efficiency or effectiveness? | Menchannel yang penting saja Ya Ya Ya Ya |
Could they integrate their Channels better? | ||
Could they find new complementary partner Channels? | ||
Could they increase margins by directly serving customers? | ||
Could they better align Channels with Customer Segments? | ||
T | Do competitors threaten their Channels? | Ya,karena menawarkan lebih bagus Ya |
Are their Channels in danger of becoming irrelevant to customers? | ||
KEY ACTIVITIES SWOT | ||
S | They efficiently execute Key Activities | Kualitas yang cukup baik Ya karena susah masuk pabrik Tidak |
Their Key Activities are difficult to copy | ||
Execution quality is high | ||
W | Key Activity execution is inefficien | Iya, mudah di copy |
Their Key Activities are easily copied | ||
Execution quality is low | ||
O | Could they standardize some Key Activities? | Menjaga hubungan dengan pabrik Ya tentu |
How could they improve efficiency in general? | ||
Would IT support boost efficiency? | ||
T | What Key Activities might be disrupted? | Aktivitas marketing, karena banyak saingan Tidak |
Is the quality of their activities threatened in any way? | ||
KEY RESOURCES SWOT | ||
S | Their Key Resources are difficult for competitors to replicate | Nama yang sudah lama terkenal |
Resource needs are predictable | ||
They deploy Key Resources in the right amount at the right time | ||
W | Their Key Resources are easily replicated | Cara kerja mereka |
Resource needs are unpredictable | ||
They have trouble deploying the right resources at the right time | ||
O | Could they use less costly resources to achieve the same result? | Bisa |
There are Key Resources could be better sourced from partners | ||
There are Key Resources are under-exploited | ||
Do they have unused intellectual property of value to others? | ||
T | Could they face a disruption in the supply of certain resources? | Bisa Tidak |
Is the quality of their resources threatened in any way? | ||
KEY PARTNERSHIPS SWOT | ||
S | Balance of in-house versus outsourced execution is ideal | Nama yang sudah terkenal
Ya |
They are focused and work with partners when necessary | ||
They enjoy good working relationships with Key Partners | ||
W | They execute too many or too few activities ourselves | Tidak banyak partner |
They are unfocused and fail to work sufficiently with partners | ||
Working relationships with Key Partners are conflict-ridden | ||
O | Are there outsourcing opportunities? | Tentu ada Ya - Tidak Ya |
Could greater collaboration with partners help us focus on their core business? | ||
Are there cross-selling opportunities with partners? | ||
Could partner Channels help us better reach customers? | ||
Could partners complement their Value Proposition? | ||
T | Are they in danger of losing any partners? | Ya Ya |
Might their partners collaborate with competitors? | ||
Are they too dependent on certain partners? | ||
COST STRUCTURE SWOT | ||
S | Their costs are predictable | Tidak Ya Ya Ya |
Their Cost Structure is correctly matched to their business model | ||
Their operations are cost-efficient | ||
They benefit from economies of scale | ||
W | Their costs are unpredictable | Ya Tidak Tidak Tidak |
Their Cost Structure and business model are poorly matched | ||
Their operations are cost-inefficient | ||
They enjoy no economies of scale | ||
0 | they can reduce costs | Ya |
T | There are costs threaten to become unpredictable? | Tidak Tidak ada |
There are costs threaten to grow more quickly than the revenues they support? | ||
REVENUE STREAM SWOT | ||
S | They benefit from strong margins | Tidak dapat diprediksi banyaknya Tidak Ya Ya Ya Ya |
Their revenues are predictable | ||
They have recurring Revenue Streams and frequent repeat purchases | ||
Their Revenue Streams are diversified | ||
Their Revenue streams are sustainable | ||
They collect revenues before they incur expenses | ||
They charge for what customers are really willing to pay for | ||
Their pricing mechanisms capture full willingness to pay | ||
W | Their margins are poor | Tidak Tidak Tidak Tidak Tidak Tidak |
Their revenues are unpredictable | ||
Their revenues are transactional with few repeat purchases | ||
They depend on a single Revenue Stream | ||
Their revenue sustainability is questionable | ||
They incur high costs before they collect revenues | ||
They fail to charge for things customers are willing to pay for | ||
O | Can they replace one-time transaction revenues with recurring revenues? | Tidak Tidak Ya Tentu Bisa |
There are other elements customers will be willing to pay for | ||
Do they have cross-selling opportunities either internally or with partners? | ||
There are other Revenue Streams they could add or create | ||
Can they increase prices? | ||
T | Are their margins threatened by competitors? By technology? | Tidak Ya Tidak bisa diprediksi |
Do they depend excessively on one or more Revenue Streams? | ||
There are Revenue Streams are likely to disappear in the future |