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Samsung Electronics Company

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I.        Company introduction:

1.        Background information (SAMSUNG)

Samsung Electronics Company limited is a multinational electronic firm located in Suwon, South Korea, it was founded by Lee Byung- Chull in 1938 as a trading company, the company operates in more than 61 countries and has assembly plants and sales networks in its home country, South Korea and other nations.

Currently, Samsung is the world's largest manufacturer of mobile phones, smartphones and memory chips. Besides, it also manufactures smart TVs that have the most modern features, its lasted product is a new display technology called QLED - Quantum Dot LED, which according to Samsung advertising is better than the best OLED screen type of LG.

Business name: Samsung Electronics Co.Ltd

Mission: “Inspire the world with our innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future”

Vision: “ Inspire the world, create the future”

Slogan: “Imagine”

Objectives:

Having a leadership position in the electronic industry.

Manufacturing high quality product.

Ensuring their product are availed in the lasted technology all over the world.

Producing user friendly, environmental friendly and trendy products.

  1. Board of directors (Excutive directors)

• Chairman of the Board & CEO: Oh Huyn Kwon

[pic 1]

•        Vice Chairman & CEO : Boo Keun Yoon

             

     [pic 2]

•        Vice Chairman & CEO : Jong Kyun Shin    

      [pic 3]

•        Vice Chairman: Jae Yong Lee

[pic 4]

2.        Samsung’s values

[pic 5]

People: to give people a wealth of opportunities to reach their full potential.

Excellence: Everything  is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market.

Change: Set sights on the future, anticipating market needs and demands so they can steer our company toward long-term success.

Intergrity: Everything is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity: Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide.

Bechmarking

Category

OLED TV (LG)

QLED TV (Samsung)

Size

65 inch

88 inch

Screen

OLED

QLED

Screen resolution

3840*2160

3840*2160

Black level

Perfect black

Ultra black

Brightness

1.500-2.000

1.000

Angel

Perfect Viewing Angle

Q Viewing Angle

Volumn

60W

60W

Mobile connection

Yes

Yes

USB, Wifi, Bluetooth

Yes

Yes

Automatiac power off

No

Yes

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