Ae Target Market

American Eagle Outfitters has changed quite a bit since 1977, which is when they started to become a well-known clothing company. Back then, American Eagle or AE was a store that mainly sold outdoor gear. Today, AE sells jeans, hoodies, graphic tees, pajamas, shoes, jewelry, and much more. The style of the clothing can be described as preppy, trendy, “vintage”, and athletic.

Since the style of the merchandise is very trendy, the target market for American Eagle is a young adult. These young adults range from 15 to 25 in age. AE reaches out to both male and female shoppers with a clothing line for each, as well as shoes, underwear, fragrances, belts, and jewelry. Any ethnicity can be seen shopping at American Eagle; it is geared toward everyone no matter what race or gender you are. Celebrities such as Justin Timberlake, Drew Barrymore, Ben Lee, and The All American Rejects are also