Budweiser Company Report

Anheuser-Busch Inc. is a strong and dominating company that is a leader in the beer market. They are a company that is rooted in values, ethics and sheer determination. Now lead by August A. Busch IV, CEO and president, Anheuser-Busch is continuing their reputation as one of the best in the business. What started out as a small brewery acquired by a German immigrant is now the company known as Anheuser-Busch which produces the two best-selling beers in the world. Adolphus Busch left Germany and arrived in St. Louis, Missouri in 1857. Three years later, Eberhard Anheuser had a Bavarian Brewery and renamed it E. Anheuser & Co. One year after that, Adolphus Busch married Eberhard Anheuser's daughter, Lilly. Busch then started working at his father-in-law's brewery in 1864. Almost exactly 100 years later in 1967, the St. Louis brewery was declared a National Historic Landmark. Like most immigrants, Adolphus came to America in search of a better life. Little did he know that his friendship with Eberhard Anheuser and their tag team effort with the small brewery in St. Louis would turn into a Fortune 500 company.

Executive Summary

Anheuser-Busch targets consumers who are interested in alcoholic beverages that provide