Cigarettes

Since 1971, the cigarette industry has not been allowed to advertise on radio and television. However, the ban has not worked as well as it was planned to work. The reasons are that advertisements are not the primary reason that teens take up smoking. Another reason is that the industry has gotten around the ban by using forms of hidden advertising and corporate sponsorship. The industry has also heavily relied on the print media to advertise its product. Smoking has become influential due to many different forms of advertising.

Up until 1971, cigarettes had been advertised like any other consumer product, but health concerns led to a government-imposed ban on broadcast advertising. "July 27, 1965, Congress approved the Federal Cigarette Labeling and Advertising Act. The Federal Cigarette Labeling Act and Advertising Act was passed to establish a comprehensive program to deal with cigarette labeling and advertising" (Holak 220). "This law made it impossible for any person to manufacture, import or package cigarettes without the following statement clearly labeled on the box: Caution: Cigarette Smoking May Be Hazardous To Your Health" (Altman 95). Any person or company that was found guilty of violating this Act upon conviction was subject to a fine of not more then ten thousand dollars. Cigarettes manufactured or packaged for export form the United States

were not required to label this. The Federal Cigarette Labeling and Advertising Act took effect on January 1, 1996.

Four years later, Congress approved another Act: the Public Health Cigarette Smoking Act of 1996. There were two major changes. First, the statement required on cigarette packages was changed to "Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health" (Altman 97). Second, it stated that after January 1, 1971 it shall be unlawful to advertise cigarettes on any medium of electronic communication.

Fifteen years later, Congress approved the comprehensive Smoking Education Act. This Act was yet another amendment to the Federal Cigarette Labeling and Advertising Act. Once again the statement required