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Circus-Circus Summary

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Essay title: Circus-Circus Summary

Circus-Circus was an unprofitable business and a small time casino when William Bennett and William Pennington purchased it in 1974 for $50,000. With a new marketing program in place and a stock offering in October of 1983, the company was rejuvenated. What it has become is a hotel/casino that is targeted mainly towards middle income gamblers as well as family oriented vacationers, but has not strayed away from the high rollers that are found in most casinos. With the focus being on many market segments, along with it's amusement park type atmosphere, this company can be categorized as a broad differentiator. Most recently, to go along with their amusement park atmosphere, Circus-Circus has broke ground into developing an aquatic environment that has beaches, snorkeling reef, and a swim-up shark exhibit.

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1. Financial Ratio Analysis

1997 1996 1995

A. Current Ratio 151,849/129,768 124,380/95,532 110,923/82,000

1.17 times 1.3 times 1.35 times

B. Total Debt to 1,694,739/ 968,161/ 826,424/

Total Assets 2,729,111 2,213,503 1,512,548

62% 43% 55%

C. Asset Turnover 1,170,182/ 1,299,596/ 1,334,250/

2,729,111

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