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Dell Company

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Essay title: Dell Company

Dell History

The Dell Company was founded in 1984 by no on other than, Michael Dell. He, through no coincidence is the computer industry's longest running chief executive officer. He has accomplished this based on a simple concept. He decided to sell personal computer systems directly to customers. His direct selling empowered Dell with the knowledge, so he could best understand his consumer’s needs; and provide the most comprehensive computing solutions that met those needs.

Dell Mission

In 1997, Dell Computer’s mission became “to be the most successful computer company in the world at delivering the best customer experience in the markets we serve.”

Dell’s objective was achieving “virtual integration”.

Business Strategy

In today’s environment, Dell is enhancing and broadening the fundamental competitive advantages of the direct selling model. The enhancements are likely to lead to increasing efficiencies to its entire business. Through the direct business model, Dell offers in-person relationships with corporate and institutional customers. But that is just a small part of their model, they also offer, telephone and Internet purchasing; customized computer systems; phone and online technical support; and next-day, on-site product service. Dell arranges for system installation and management, guides customers through technology transitions, and provides an extensive range of other services. The company designs and customizes products and services to the requirements of the organizations

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