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Genting Group

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Essay title: Genting Group


1. Be responsive to the changing demands of our customers and excel in providing quality products and services.

2. Be committed to innovation and the adoption of new technology to achieve competitive advantage.

3. Generate a fair return to our shareholders.

4. Pursue personnel policies, which recognize and reward performance and contributions of employees and provide proper training, development and opportunities for career advancement.

5. Be a responsible corporate citizen, committed to enhancing corporate governance at transparency.

Organization Background

Resorts World Berhad is a member company of the Genting Group, it is know as one of Asia’s leading and best managed multinationals. At the same time, Resorts World is one of the world’s leading leisure and hospitality corporations with strong financial and management expertise in developing and managing integrated entertainment resorts.

What made Resort World famous will be Genting Highlands Resort, which was voted the World’s Leading Casino Resort 2005 and Asia’s Leading Casino Resort 2005 & 2006 by World Travel Awards. This well-known resort offers 6 hotels with 10,000 rooms, 60 fun rides, 170 dining and shopping outlets, mega shows, international business convention facilities and endless entertainment all in one location. With the location at 2,000 metres (6,000 feet) above sea level, Genting Highlands Resort enjoys fresh cool climate all year round and splendid view of its surrounding mountains. In addition to its successful story, one of its hotels First World Hotel is the world’s largest hotel with 6,118 rooms where it was officially acknowledged by Guinness World Records and Ripley’s Believe It or Not.

Furthermore, Resorts World owns and operates the Awana hotel chain, comprising three beautifully designed hotels in Malaysia such as Awana Genting Highlands Golf & Country Resort, Awana Kijal Golf, Beach & Spa Resort at Terengganu and Awana Porto Malai, Langkawi. Moreover, Resort World Berhad has its associate, Star Cruises Limited that it is the world’s third largest cruise line and the leading cruise line in Asia-Pacific, operating under internationally recognized brands of Star Cruises, Norwegian Cruise Line, NCL America, Orient Lines and Cruise Ferries. In the way to provide best service quality, it has a combined fleet of 21 ships in service with three new ships due to be delivered by 2010.

Plus, Resorts World has 6% equity interest in Genting International P.L.C, which oversees the international leisure and gaming-related businesses of the Genting Group. Genting International has 46 casino properties in the United Kingdom (“UK”) under the brands of the Stanley Leisure group. Recently, Resort World is spreading out its fame to Singapore with the effort of developing Resorts World at Sentosa, an integrated leisure and entertainment resort on Sentosa Island.

Our Group of Comments

Based on our research, there are five general missions implemented in their business. These five missions can be defined clearly to fulfill the five different aspects in their business activities. In instance, missions 1 to 5 focused on customers, competitors, shareholders, employees, and publics.

In our opinion, we think that the missions of Resort World Berhad really concern to each particular important aspects in their business. However, we think that Resort World Berhad does not take in consideration in environmental and social responsibility. In addition, this company does not have a specific vision to be referred. In fact, vision plays an important role for this company because it may portray the future of their achievement that consequently gives more confident to their customers, competitors, shareholders, employees, and publics.

Referring to the “Good Mission Statement” guidelines, there are few that Resort World Berhad had accomplished. Firstly, the missions had clearly described the company’s responsibility to its shareholders. Secondly, the company do really has their effort in the strategic positioning to enhance their competitive advantage. Besides, we think that Resort World Berhad did make a statement to give a portrait of the company regarding the culture where it is to be responsible corporate citizen, committed to enhancing corporate governance at transparency.

As to conclude, Resort World Berhad has a easy to read missions that give better understanding to all related parties.

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