Mac Swot

Accessories.

Strengths

• Extremely strong relationships with distributors.

• Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction.

• An efficient, stylish retail store.

Weaknesses

• The struggle to build brand equity.

• The inability to provide instant gratification by having all sizes in stock.

• Forecasting fashion is difficult but necessary to profitability.

Opportunities

• A growing segment of the market that is increasingly