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Marketing Project

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Essay title: Marketing Project

Marketing Project

The name of my island is Mini Vegas. Only 1000 students will be allowed on the island per week. The students will win a spot through a lottery. The island is designed to resemble Las Vegas, just without the expensive costs. It will be complete with many different hotspots located directly on its central strip and will also provide guaranteed celebrity sightings. This spring break trip is guaranteed to give each student a once in a lifetime opportunity and vacation to party like a rockstar only without the ridiculous bill.

Upon arrival to the island, each student will need to check into the Star Hotel. It will be the only hotel on the island. The hotel is going to be modeled after the Palms Resort in Las Vegas. The hotel is going to be located right on the beach and will offer over 1000 rooms. It will consist of one main tower and then it will also have bungalows available directly on the beach. The resort hotel will offer several different and interesting types of suites and rooms. Following will be a brief description of each type of suite.

- Grand Suites

- The Grand Suites will offer breathtaking views of the island and the downtown strip. Encompassing over 1,000 square feet, you’ll find a full bar, walk-in closet, separate bedroom and living room, two baths, and oversized beds.

- Salon Suites

- The Salon Suites will offer up to 800 square feet of opulent lounging space, including a separate living room, you’ll have plenty of space to relax. The Salon Suites come fully loaded with a stocked mini bar, CD/DVD combo, Bose sound system, 30” LCD and 42” Plasma TVs. You’ll also be able to skinny dip in your Jacuzzi tub then retreat to the privacy of your bedroom…do whatever you desire, it’s your fantasy.

- Penthouses

- In the Penthouses, you’ll be able to view the island’s skyline at eye level. High atop the tower, these suites are custom designed to party with LCD and plasma screen TVs, Jacuzzi tubs, and, of course, wet bars. It will offer up to 3,000 square feet, a separate living room and bedroom, and a walk-in closet, just to name a few.

- Hardwood Suites

- In the Hardwood Suites, you’ll be able to assemble your own Dream Team. This is one of only two suites in the world with an indoor basketball court. Covering 10,000 square feet on two floors, this party room features a basketball half-court, adjacent separate professional locker rooms with private access, scoreboard, pool table, full bar with lounge and

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