Rescuing Gentner

Rescuing Gentner

Introduction.

Gentner Communications Corporation develops, market and distributes products and services for the professional communications and broadcast markets. Gentner's broadband professional communications products include audio-conferencing and videoconferencing systems, sound reinforcement products, and assistive listening systems. The company's broadcast products include telephone interface and remote facilities management systems. Gentner also offers a full suite of teleconferencing services, including full-service conference calling, Instant Access Conference Calling(TM), and Web-conferencing

The case centers on how CEO of Gentner Communications; Frances Flood revamped the organization's culture to be one of the top ten small companies in America, seventh fastest-growing small companies to be exact.

Flood joined in 1996 as vice president of sales and marketing, and since then she has tirelessly worked to put the company on the map. Now it is.

And a few years back following the Sept. 11 attacks, the videoconferencing market has seen a pour in demand as executives cut back on travel. The company has responded to the current crisis with its V-There videoconferencing product line that allows its videoconference participants to surf the Web and share HTML files while communicating.

To enhance its offerings,