Research and Decision Making Assignment

Research and Decision Making Assignment

Coffee Time is a chain of coffee bars that is popular in North America and Europe. It produces some of the world’s finest coffee beans and sells a variety of coffee beverages and snacks. Recent business activities have indicated that South Asia is an up-and-coming market for coffees and coffee bars. Coffee Time has selected India among other South Asian economies to research. In this paper our team has come up with solutions to assist Coffee Time in there research by analyzing data, discussing the limitations, researching further data and secondary data, and discussing the constraints of Coffee Time.

Analyzing Data

Coffee Time is looking to expand their business and is trying to determine where to locate its outlets in India. Coffee Time will begin researching different locations that include Mumbai, Kolkata, and Dehli. Our team chose these locations because they are the largest cities in India. The larger cities have more diverse groups that are willing to try different type of coffees. In the data that was presented in the simulation, Mumbai and Delhi have the most number of malls (24 and 18) and the most number of daily visitors to a mall (46,500 and 38,400). Coffee Time is a premium brand of exotic and regular coffee flavors. This will bring a diverse group of people to an American and European product. Kolkata is the third largest city in India. Coffee Time could have a better advantage because this city does not have any coffee chains and coffee will be something new to the city.

Coffee Time does not know how the results will turn out. It will have to wait on further research to determine if these cities were a good choice to select. Kolkata could be an advantage but could also end up as a disadvantage, because it does not have any coffee chains in the city.

Limitations

The limitations of the data affect the validity because it is what we hope and think to measure. When researching the different cities Coffee Time is hoping the results of the research is positive, because if the results are negative then the company will lose money. The limitation of the data also affects the reliability because this data yields consistent results. There are consistent results among researchers who are rating the same information. Coffee Time wants to conduct there own research to gain more knowledge about the people in India who may or may not like coffee.

Manager for Business- Further Data

As Manager for Business Development, certain issues are to be observed and weighed to help establish a plan of action in presenting Coffee Time to consumers of India. Coffee Time has taken a strong staple into studying the population as a whole. India is a country with three times the numbers of the U.S. This creates a greater potential for revenue. As a company looking to enter into a new market area Coffee Time observed the population, mean of India. This allows Coffee Time to study a random section of the population values for which could have direct affect on sales.

Southeast Asia has been identified as an emerging market for coffee flavors and bars. Certain parameters where examined as well. A parameter is any measurable characteristic of a population. One of main characteristics studied was the language. India has 24 major languages; Hindu rains as the national language for the country. Whenever collecting data on certain culture must consider that diet and daily functions of the segment population. Data such as: number colleges in area (infrastructure); daily activities of the people/ how often do they shop in malls? Management also benchmarks other competitors in the cities of choice. If competition was present, how well are sales in the area? An example is the city of Mumbai which has large number individuals between the ages of 25-34 and large number of universities within its city limits. Coffee Time foresee this as being a perfect location to locate a groundbreaking store.

Coffee Time has decided to use the method random sampling to obtain information involving the population thought of a new coffee shop in country. A random sample is one chosen by a method involving an unpredictable component. Random sampling can also refer to taking a number of independent observations from the same probability distribution, without involving any real population. Coffee Time will use the method simple random sample. This gives every member of the population a chance of being selected. Telephone polling will give Coffee Time a clear number of ages, race, gender and social classes without targeting a certain segment. This gives each segment of the population a chance to be chosen such that each subject has the same possibility of being chosen at any stage during the sampling process.