EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Swot - Strengths, Weaknesses, Opportunites and Threats

By:   •  Study Guide  •  423 Words  •  December 5, 2009  •  681 Views

Page 1 of 2

Essay title: Swot - Strengths, Weaknesses, Opportunites and Threats

Strengths, Weaknesses, Opportunites and Threats (SWOT).

SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

In SWOT, strengths and weaknesses are internal factors. For example:A strength could be:

Your specialist marketing expertise.

A new, innovative product or service.

Location of your business.

Quality processes and procedures.

Any other aspect of your business that adds value to your product or service.

A weakness could be:

Lack of marketing expertise.

Undifferentiated products or services (i.e. in relation to your competitors).

Location of your business.

Poor quality goods or services.

Pamaged reputation.

In SWOT, opportunities and threats are external factors. For example: An opportunity could be:

A developing market such as the Internet.

Mergers, joint ventures or strategic alliances.

Moving into new market segments that offer improved profits.

A new international market.

A market vacated by an ineffective competitor.

A threat could be:

A new competitor in your home market.

Price wars with competitors.

A competitor has a new, innovative product or service.

Competitors have superior access to channels of distribution.

Taxation is introduced on your product or service.

A word of caution, SWOT analysis can be very subjective. Do not rely on SWOT too

Continue for 1 more page »  •  Join now to read essay Swot - Strengths, Weaknesses, Opportunites and Threats and other term papers or research documents
Download as (for upgraded members)
txt
pdf
Citation Generator

(2009, 12). Swot - Strengths, Weaknesses, Opportunites and Threats. EssaysForStudent.com. Retrieved 12, 2009, from https://www.essaysforstudent.com/essays/Swot-Strengths-Weaknesses-Opportunites-and-Threats/20060.html

"Swot - Strengths, Weaknesses, Opportunites and Threats" EssaysForStudent.com. 12 2009. 2009. 12 2009 <https://www.essaysforstudent.com/essays/Swot-Strengths-Weaknesses-Opportunites-and-Threats/20060.html>.

"Swot - Strengths, Weaknesses, Opportunites and Threats." EssaysForStudent.com. EssaysForStudent.com, 12 2009. Web. 12 2009. <https://www.essaysforstudent.com/essays/Swot-Strengths-Weaknesses-Opportunites-and-Threats/20060.html>.

"Swot - Strengths, Weaknesses, Opportunites and Threats." EssaysForStudent.com. 12, 2009. Accessed 12, 2009. https://www.essaysforstudent.com/essays/Swot-Strengths-Weaknesses-Opportunites-and-Threats/20060.html.