Swot

SWOT ANALYSIS

STRENGTHS

· A powerful strategy- The path to growth strategy has strengthened the companies focus around it’s leading brands, Restructuring has produced savings of $3.4 billion,

· Strong Brand name/ image of products- A wide range of leading brands in its products portfolio such as; Dove soaps and shampoo, Lipton teas, Slim-fast, Ben and Jerry’s ice-cream.

· Market Share

· Alliances/Acquisitions-

· The acquisition of Ben and Jerry’s ice-cream · The acquisition of Best foods

· The Acquisition of Slim-fast has resulted in entering a new industry

Weaknesses

· Sales Growth Decreasing

· Underperforming product

· Disadvantage of having a multicountry strategy--

· Revenue

· Debt

Opportunity

· Developing Slim-fast

· New industry

· Expanding into new geographic markets-more countries, like Europe, where the weight loss/management trend is also