Aalsmeer Ppt

Executive Summary

Organizational Background

History

Auctions

Current Situation

Value Chain and Industry

Structure of Aalsmeer Flower Auction

Auction and Mediating Processes at the Aalsmeer Flower Auction

Setting The Stage

Case Description

E-Business Phase I: Flower Access

E-Business Phase II: Flower XL

Phase 3: Electronic Trading Place

Technical Aspects of Different E-Business Systems

Organizational and Cultural Implications

Summary of the Case Description

Current Challenges and Problems Facing the Organization

Earlier 20th Century - a cooperative joined forces to counterbalance the middlemen

Eastern Aalsmeer – Flowerlove 1911/12

Aalsmeer Village-Central Aasmeer Auction (CAV) 1912

Globally-producing growers and globally active wholesalers and exports

55,000 transaction

19 million flower and 2 million plants

7,000 growers worldwide

1,375 wholesalers and exporters

44% market share

2,000 employees

Annual turnover of over 1.5 billion Euros in 2002

Cut flowers around 1 billion Euro; plants 5 million Euro

55% market share in Dutch floricultural experts:

3.4 billion Euro in 2002 traded in Netherlands, 44% in Aalsmeer

Products originating from other auctions

The