BUSINESS & MANAGEMENT
ASSIGNMENT FRONT SHEET
Student Name: |
|
| | |
Certification: I certify that the whole of this work is the result of my individual effort and that all quotations from books, periodicals etc. have been acknowledged. |
|
| | |
Student Signature: |
|
| Date: |
|
Student Registration Number: |
|
| | |
Student email address : |
|
| | |
Programme : Pre MBA |
| Year/Level : 6 |
|
|
Academic Year : 2013/14 |
| Trimester : 3 |
|
|
Module title : Management Fundamentals |
| Assignment no. : 2 |
|
|
Module code: BUS 620 | Word guide: 4000 ±10% |
|
| |
Percentage Weighting of assignment 2( of the module): 70% |
|
| | |
Issue date : 07/07/2014 |
|
| | |
Return date : 18/08/2014 |
|
| | |
Lecturer : Gopinath Vedula | Second marker : Sandhya S Thirunagari |
|
| |
Notes for students : - Your E-portfolio should be submitted through the Turn tin.
- Students should ensure that they comply with Glyndwr University’s plagiarism policy.
- Students should make correct use of the Harvard referencing method.
|
|
| | |
Learning Outcomes Tested in this Assignment : For successful completion of this assignment, students are required to demonstrate, through different tasks, the following learning outcomes:
- Analyse, apply and evaluate the basic principles of management
- Explain the main management processes: planning, organising, staffing, deciding, controlling and budgeting.
- Discuss the role of the four main management functions: marketing, production (including quality and other technical services), finance and personnel.
- Discuss and identify the implications of wider management issues such as managing technology, managing diversity, globalization and ethics.
- Analyse internal and external issues in a real organisational situation in order to develop an effective project plan that covers feasibility report and operational plans for managerial functional areas
|
Overall Comment :
|
|
| Mark (%) |
Summative Assignment: Part B - Assignment 2 (4000 words)
Title: Project Plan for a NEW ‘Drive-thru’ restaurants in UK, as a part of McDonalds Development plan |
The scenario |
With your help, we're looking to open 400 more new ‘drive-thrust’ over the next 10 years. A bit about usOne of the cornerstones of McDonald's success in the UK is its property portfolio, which provides a well located and convenient network of restaurants throughout the country for our customers to use and enjoy. There are almost 1200 restaurants to be found in a variety of locations such as traditional high streets; shopping centers; retail parks; roadside locations; leisure centres; railway and airport termini and motorway service areas. We are renowned for being the pioneers of the drive-thru restaurant concept and are the UK and world leader in this sector. This continues to be the key focus for our growth. |
|
Development of business :
|
