Children Benchmarking
By: Prateek Rao • Business Plan • 313 Words • December 28, 2014 • 701 Views
Children Benchmarking
Benchmarking WRT Children’s Category
Sub category:-
Adventure and picture books are most preferred for children.
Action and Adventure | Picture book | |
Amazon | 58,322 | 31,780 |
Flipkart | 13,902 | 11,089 |
Family, Personal & Social Issues, Money & Jobs, Religion are categories that adults were not very keen to have their children read.
Family, Personal & Social Issues (Growing Up & Life) | Money & Jobs (Careers) | Religion | |
Amazon | 69101 | 9769 | 27518 |
Flipkart | 108 | 636 | 8601 |
Gifting
Gifting is a very common practice in children’s category.
Indian sites did not seem to have any suggestions for gifting. Barnes and Noble has a “Kid’s Gift Finder”.
[pic 1]
Flipkart and Barnes&Noble focus on displaying popular series. Many of them fall in the Action and Adventure sub-category. This display helps in gifting if the child has a strong attachment to one of the displayed characters. :
[pic 2] [pic 3] |
[pic 4] [pic 5] |
Pricing
Amazon | Flipkart | Landmark | BOOKadda | ||
Under ₹100 | 44,997 | 9,744 | 1098 | 2391 | |
₹100 - ₹200 | 60,571 | 9,550 | 24807 | 2735 | |
₹200 - ₹500 | 96,202 | 31,220 | Most favourable pricing in Children’s category | ||
₹500 - ₹1,000 | 1,24,996 | 83,762 | 96557 | 518 | |
Over ₹1,000 | 9,96,348 | 1,25,111 |
At Homeshop18, the price range and discount can be selected using a slider. This seemed more cumbersome in case of purchase of books.